GlobalAutoIndustry.com Seminars on China Explore Opportunities, Pitfalls and Cultural Differences

    TROY, Mich.--April 23, 2003--With automakers expecting another year of record sales in China, more auto suppliers are expected to jump into the lucrative Chinese market predict GlobalAutoIndustry.com experts.
    The potential opportunities and pitfalls of entering China's automotive market are explored during a half-day GlobalAutoIndustry.com seminar and luncheon "Succeeding in China's Booming Auto Industry" May 14 at the Troy Marriott.
    For companies that already have business interests with China, a full-day cultural training program, "China: Navigating Cultural Differences," on May 20 offers deeper understanding along with practical social and business skills.
    "China has become the most-watched market as annual vehicle sales skyrocket," said Ronald Hesse, president and CEO of Troy-based GlobalAutoIndustry.com. "Entry into the Chinese market requires careful study and planning to be successful."
    The half-day business seminar will feature presentations on the business and operational issues unique to China from 10 experts and companies familiar with the country. Global experts featured include J.D. Power and Associates; Butzel Long P.C.; Ernst & Young; Watson Wyatt Worldwide; The PAC Group; Autopolis Asia; Kroll Associates (Asia) Ltd; and Prudential Relocation International.

    Topics for the half-day seminar include:

    -Lay of the land: OEMs plan for exponential growth
    -Legal and business structures and new regulations
    -Compensation questions: Unique nuances of China
    -Lessons learned: Doing an acquisition in China
    -Why China is not for the faint of heart
    -Relocation and expatriation issues
    -Risk mitigation: Internal fraud and due diligence
    -China war stories: Lessons learned from the front lines

    The full-day cultural training program, created in association with Prudential Relocation International, is for anyone doing business with the Chinese, traveling regularly to China or relocating to China.

    Topics for the full-day training program include:

    -Business protocol and etiquette
    -How to negotiate with the Chinese with practical tips and skill development
    -Chinese leadership styles
    -Overview of Chinese culture
    -Cross-cultural simulation that has practical benefit for business
    -Core Chinese cultural values that apply in daily personal and business situations
    -Key historical and sociopolitical factors that have shaped China today

    The half-day training program and luncheon is $495 per person. The full-day training program is $895 per person. Package and group discounts are available. Both programs are offered at the Troy Marriott.
    For more information on the programs and to register visit www.GlobalAutoIndustry.com or contact Managing Editor Marsha Stopa at (248) 526-3312 or Mstopa@GlobalAutoIndustry.com.