GlobalHue CEO Participates in First Advertising Launch Led by an All-Multicultural Team

Multicultural Ad Campaign Unveiled During New York International Auto Show

HARLEM, N.Y., April 17 -- Donald A. Coleman, Chairman and CEO of GlobalHue, the largest multicultural marketing and advertising agency in the U.S., kicked off its multicultural advertising campaign for the 2004 Chrysler Pacifica at a standing-room-only press conference during press- preview days of the New York International Auto Show. The event, held at the historic Shomburg Center for Research in Black Culture in Harlem, was the first-ever minority-led advertising launch for Chrysler and the first advertising campaign filmed in Harlem for any Chrysler Group product.

"The trends of today are birthed in the cultural epicenters of America where the majority of multicultural consumers reside," Coleman said before an audience of more than 100 journalists and leading community leaders, including the Rev. Al Sharpton and Percy Sutton, Chairman Emeritus of the Inner City Broadcasting Group chain of black-owned radio stations. "Harlem is one of these great cultural epicenters where multicultural influencers and trendsetters continue to drive general market acceptance. GlobalHue and Chrysler recognize that these are the consumers who will be key to the sales success of the all-new Pacifica."

Designed to appeal to general market and multicultural audiences, the campaign called "Harlem" includes two 30-second TV spots as well as black and white print advertising. The spots repeat the black and white tonality of the successful Chrysler Pacifica campaign which is currently airing, and features African-American and Hispanic talent. One will air with a voice-over in English and the other in Spanish. Both spots launch nationally on May 1.

"The Harlem TV ad is unique in that it is not African American or Hispanic but multicultural in tone and presentation," said Coleman. "This ad also speaks to all segments who appreciate the unique offerings of an urban lifestyle and who desire a premium vehicle like the Pacifica." Another unique aspect is that the spots will not only run in ethnic media, but will also run in general market media which have a strong multicultural audience.

Coleman was joined by Bonita Stewart, Director, Chrysler Brand Communications and Ralph Gilles, Director, Interior/Exterior Product Design, Chrysler Group and the lead designer of the Pacifica to unveil the multicultural campaign. All are African American -- making this the first product launch managed by a multicultural team.

GlobalHue is the largest minority-owned, full-service marketing communications agency dedicated to multicultural consumer audiences. With offices in Dallas, Miami, New York, San Antonio, Long Beach, California and Southfield, Michigan, GlobalHue provides its clients with African American, Hispanic, Asian American and urban market expertise. The agency's 2002 billing exceeded $350 million.