Stronghold DealerAdvance(TM) Wireless System Boosts Car Sales 20% at Camino Real Chevrolet

BERNARDSVILLE, N.J., April 17 -- Stronghold Technologies, Inc. (BULLETIN BOARD: SGHT) has received a commitment from Camino Real Chevrolet in Monterey Park, California, to purchase the company's DealerAdvance Sales Solution(TM) wireless technology.

DealerAdvance has increased the productivity of dealer salespeople from 10 percent to as much as 50 percent, according to Michael Hernandez, Jr., general manager of Camino Real Chevrolet. He said the dealership experienced an overall increase of 20 percent in car sales during the first quarter of 2003, when the company was piloting Stronghold's technology, over the same period last year.

"DealerAdvance provides us with an organized method and system to help our salespeople manage sales more effectively," Hernandez said. "Based on our results in February and March, we estimate that our return on investment is less than six months."

Camino Real Chevrolet marks Stronghold's third dealership in the Los Angeles area, along with Casa de Gonzales and Family Honda, to have implemented DealerAdvance. This is in addition to fifteen dealerships throughout Northern and Central California.

"Dealerships in California have been among the first adopters of DealerAdvance," said Russ Stryker, Stronghold vice president of sales. "The results of our dealers across the country are dramatic and clearly demonstrate the value of the Stronghold system."

Stronghold's DealerAdvance is a complete wireless solution that delivers guaranteed sales performance for the retail automotive industry. The system consists of special software with Personal Digital Assistants (PDAs), allowing car dealers to record, communicate and access customer, sales and inventory information in real time. More than 50 dealerships around the country are using the technology, realizing sales increases of five to 20 percent and time savings of 30 to 45 minutes per car deal.

About Stronghold Technologies

Stronghold Technologies, Inc., is an innovator in applying wireless technology and process improvement methods to increase business efficiency and sales. The Company has developed an integrated wireless technology, called DealerAdvance(TM), which, among many features, allows automobile dealers to capture a customer's purchasing requirements, search inventory at multiple locations, locate an appropriate vehicle in stock and print out the necessary forms. Through an integrated CRM (Customer Relationship Management) application, the systems sends detailed tasks for prospect and customer follow-up and produces management reports to measure compliance. DealerAdvance(TM) allows sales professionals to increase sales, improve customer follow-up, and reduce administrative costs.

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