Dale Jarrett Racing Adventure, Inc. Closes Sponsorship Contract With Hills Brothers Coffee

Contract Leads the Way to Record 2003

DENVER, N.C., April 15 -- Dale Jarrett Racing Adventure, Inc. (BULLETIN BOARD: JVTT) announced today that it has closed a sponsorship contract with Hills Brothers Coffee, setting the stage for a record-breaking 2003.

Winston Cup Champion Dale Jarrett stated, "We are extremely excited about this project, as it is the first in a number of major sponsorship deals that we will close for the Racing Adventure this year. We anticipate that sponsorships will become a major profit center for the Company as we progress through our growth stages."

Hills Brothers Coffee contracted to have the Dale Jarrett Racing Adventure information featured on one million cans of Hills Brothers Coffee, which will be distributed across the country. The contract is for a set number of coffee cans, and once that number is reached, the Company anticipates that the contract will be renewed.

Owned in part by Winston Cup Champion Dale Jarrett and three-time NFL MVP Brett Favre, Dale Jarrett Racing Adventure, Inc. was incorporated in November of 1998 and is publicly traded under the symbol "JVTT." For more information, visit the company's website at www.racingadventure.com or call the company at 1-888-GO-RACE-1 (1-888-467-2231) with any questions. Investors please call Justin Keener at 650-537-1270, or Justin@equitybroadcast.com.

This press release may contain forward-looking statements within the meaning of the Private Litigation Reform Act of 1995. Such forward-looking statements, particularly as related to the business plans of The Dale Jarrett Racing Adventure to gain market acceptance are based on current expectations that involve a number of risks and uncertainties. Actual results may differ materially from the company' expectations and estimates.