Anark Studio Used to Bring Maserati.com to Life on CD-ROM

Maserati Chooses Anark's Multimedia Authoring Tool to Showcase Its Website for International Journalists at the Geneva Auto Show

BOULDER, Colo., April 15 -- Anark(R) Corporation today announced that Maserati(TM) selected Anark Studio(TM) as its multimedia tool of choice to create its press kit CD-ROM for the internationally acclaimed Geneva Auto Show. The roughly 1,000 journalists in attendance were treated to an original CD-ROM showcasing Maserati's Website, complete with interactivity, 3D models of Maserati vehicles, video and audio all delivered in Anark Studio.

"We chose Anark Studio for our CD-ROM because it enabled us to create an amazing presentation that clearly surpassed the results of competing products," said Luca Giraldi, Maserati Website Content Manager. "The final presentation was extremely innovative and elegant -- just like Maserati's vehicles."

Multimedia developer, EyeMedia, created the CD-ROM and won the Maserati business after presenting a demo built in Anark Studio. They met the challenge when Maserati needed a press kit CD-ROM that immersed the user while presenting an overview of the images, features and functionality of their Website without ever having to visit the Internet.

The objective was to create a presentation that went well beyond mere text and images and engaged the user in an interactive and dynamic manner, and Anark Studio was the perfect solution. The software's 3D capabilities, real-time interactivity and amazing visual quality combined to produce a CD-ROM that reflected Maserati's own commitments to heightened innovation and elegance.

"In a week's time we discovered Anark Studio, learned the basics and assembled a high impact demo to present to Maserati," said Aristotolis Vasilakos, creative director of EyeMedia. "Even in a short amount of time we were able to create a presentation that outshone those of competing agencies and not only achieved, but surpassed Maserati's expectations."

Initially aimed at journalists, the Maserti.com CD-ROM authored in Anark Studio was met with such success that Maserati is assessing the possibility of further distribution. Additionally, EyeMedia's experience with the software has led to work on more content pieces for both Maserati and other clients.

"Maserati exemplifies the innovative corporations across the globe that are adopting Anark Studio when looking for the most appealing way to showcase interactive multimedia content to their audiences," said Douglas Wyrick, vice president of marketing for Anark. "We are finding that agencies, like EyeMedia, who use Anark Studio are not only winning business, but gaining notable repeat clients by offering unmatched creative capabilities and next-generation visual quality."

Anark Studio allows artists and multimedia developers to create and deliver truly revolutionary and stunning interactive content with seamless integration and composition of 3D, video, images, audio and interactivity. Designed with a flexible workspace, drag and drop behaviors, and industry standard timeline, Anark Studio is an immediately productive environment, freeing artists to focus on their creative vision. Applications include corporate presentations, Learning applications, product demonstrations and entertainment for CD-ROM, kiosks, screensavers and the Web.

About Anark

Anark Corporation delivers next generation multimedia technologies that give artists and digital media developers the power to create visually unrivaled interactive multimedia applications. The company's flagship product, Anark Studio, empowers developers to create the most visually appealing multimedia presentations for corporate communications, CBT/e-Learning, tradeshow presentations, and interactive media presentations deliverable on CD-ROM, kiosks and the Web. Headquartered in Boulder, Colo., and founded in 1994, Anark's partners include industry leaders such as D-Storm, Discreet Microsoft, NVIDIA Corporation, Right Hemisphere and TurboSquid. For more information, visit Anark on the Web at http://www.anark.com/.

Anark and Anark Studio are trademarks, and in certain jurisdictions, may be registered trademarks of Anark Corporation.