eKnowledge Group Produces and Releases Mazda Full Circle Service e-Training, Announces Second Project With Mazda

CORONA, Calif., April 14 -- Corona, CA based eKnowledge Group (BULLETIN BOARD: EKWL) announces that it has produced and released an e-Training program for Mazda North American Operations for the Mazda Full Circle Service Initiative. The program will be utilized at over 700 Mazda Dealerships throughout North America.

Gary Saunders, CEO of eKnowledge added, "This was a good project for eKnowledge. We were able to take the knowledge objectives of Mazda and develop an e-Training program and learning management system that fits their needs. We were pleased to be awarded a second project and hope it will lead to many more."

Brad Holt, Manager, Parts Marketing, commented, "The Full Circle Service Initiative is ultimately about customer service. At Mazda our goal is to provide our customers with consistent, positive service experiences. This e-Training will supplement the Full Circle Service Initiative. The team at eKnowledge understood our needs and came up with real time solutions. Awarding them a second e-Training project was a natural."

About eKnowledge:

eKnowledge recently announced an impending merger with American Affinity Partners, Inc. and a related working capital line with The Amara Group, Inc.

eKnowledge is an e-Learning Company utilizing interactive video and active learning to meet knowledge objectives. Through its products, eKnowledge provides training to over 500 local government cities, counties, agencies, districts, and risk pools via a Public Sector e-Learning Coalition. Through its services, eKnowledge customizes other organizations' training, education, marketing, and other programs for delivery over the Internet or upon CD-ROM.

About Amara:

The Amara Group, Inc.(TM) is a Southern California based merchant banking firm. As a "transition investor", Amara focuses on companies and investors that are experiencing challenges in the micro and small cap market space, generally companies with under a $500 million market capitalization. Amara can deliver capital and advice to help companies create and execute appropriate "capital market strategies" to enhance and create stakeholder value and liquidity. Additionally, Amara is a sponsor of the "Value Under the Radar" series of conferences focused on "Orphan Public Companies" with market capitalizations under $500 million.

More information about Amara can be found at www.amaragroup.com . Amara can be contacted at: (949) 206-0017 David Walters, Managing Director and David Hirschhorn, Managing Director. Fax: (949) 206-0315.

About American Affinity Partners:

AAP is a provider of software solutions and services to human resource departments in various vertical markets servicing such industries as auto, diesel repair, aircraft repair and maintenance and related industries. AAP has a suite of solutions and proprietary delivery mechanisms for its benefit programs including products specifically tailored for the PEO industry. For more information please visit us at www.americanaffinitypartners.com .