Heisman Winner Herschel Walker Signs Autographs April 16 in Suzuki Booth at NY Auto Show

      Media Alert / Photo Opportunity for Wednesday, April 16, 2003

           Attn: TV / Photo Assignment or Auto Show Assignment

- Appearance Christens Suzuki's Presenting Sponsorship of Heisman Trophy -

   WHAT:     Herschel Walker, 1982 Heisman Trophy winner and former Dallas
             Cowboy's star running back, will visit the NY Auto Show armed
             with photos and memorabilia to sign as part of American
             Suzuki's presenting sponsorship of the Heisman Trophy.

             American Suzuki Motor Corporation (ASMC) is the first
             presenting sponsor of the Heisman Trophy in the 67-year-history
             of the coveted award.  Utilizing smarter thinking to reach
             value-seeking consumers, American Suzuki developed a multi-
             tiered partnership with the Heisman Trophy and the Downtown
             Athletic Club (DAC), which created and annually presents the
             Heisman Trophy Award.  The ASMC-Heisman partnership is an
             excellent example of ASMC's innovative marketing -- a key
             initiative in moving the automaker further into the American
             automotive mainstream.

             Visuals Include:
             *  Herschel Walker signing autographs and taking photos with
                auto show media visitors

             *  Herschel Walker with the actual Heisman Trophy

             *  Interactive Heisman Trophy display with memorabilia and
                collateral

   WHEN:     WEDNESDAY, APRIL 16, 2003
             Media Reception with Herschel - 4:10 p.m. SHARP (Eastern)

   WHERE:    Javits Center, New York - New York Inter'l Auto Show
             Booth # 1215

   MEDIA
   CONTACT:  Suzuki PR (Onsite NY), Sharon Villanueva Scott,
             +1-310-594-6545, or Bob Ochsner, +1-949-233-0984.

PRNewswire -- April 14