Brickmill Marketing Services Partners with Aubuchon Hardware for NASCAR Sponsorship

    NAHSHUA, N.H.--April 14, 2003--Brickmill(TM), a full service strategic marketing and creative services firm, today announced it will once again serve as primary sponsor with Aubuchon Hardware for Joe Bessey Motorsports' Busch North Series team, featuring driver Andy Santerre, the 2002 NASCAR Busch North Series Champion.
    The sponsorship, which marks the second consecutive year Brickmill has been a part of NASCAR's Busch North Series, provides Brickmill with a unique opportunity to promote its leading marketing services and offerings to a wide audience that may not be reached through conventional advertising methods. Brickmill's logo will be prominently displayed on the hood of the Bessey Motorsports No. 6 Chevrolet Monte Carlo.
    "Auto racing sponsorship is an excellent opportunity to reach a business-to-business audience, although it is frequently underutilized by companies looking to target that area," said Brickmill CEO Brian Renda. "Whether it is for our clients or for our own firm, we are always looking for unique marketing methods and this kind of sponsorship has provided us with yet another avenue to spread the message about Brickmill Marketing Services."
    "NASCAR advertising is becoming more and more popular as a successful marketing tool for all types of companies," said Joe Bessey, Owner, Bessey Motorsports. "Once considered a successful advertising method for consumer goods, business-to-business companies are now understanding the value in auto racing sponsorship."

    About Brickmill

    Founded in 1975, Brickmill is one of the largest full-service marketing and creative agencies in New England, and was recently listed on Business NH's Top 100 Fastest Growing Private Companies list. Organizations collaborate with Brickmill to create an integrated marketing vision with services such as brand design & development, interactive programs, direct marketing, fundraising, advertising, event branding, public relations, and more. These services empower a worldwide clientele from non-profits to B2B, including March of Dimes, North Shore Animal League, Bladelogic, Tire Warehouse, Citizens Funds, American Association for Cancer Research, Defenders of Wildlife, KANA Software, Guideposts and others.
    For more information, call 800.535.3863 or www.brickmill.com.