DENSO and Robert Bosch GmbH Establish a Joint Venture for Car Navigation Component and Car Multimedia Development

Tokyo, Japan, Apr. 14, 2003 - (JCN Newswire) - DENSO Corporation and
Robert Bosch GmbH today announced an agreement to establish a new joint
venture to be headquartered in Kariya City, Aichi, Japan, with an office
in Hildesheim, Germany. 

The new company - Advanced Driver Information Technology Corporation -
will develop navigation and multimedia-related components for both
parent companies. 

In order to adapt to emerging customer needs, the company will initially
focus on the development of several different items to be used
worldwide: navigation system LSIs, multimedia-compliant software
platforms and map data formats. 

Both DENSO and Blaupunkt GmbH, a 100-percent owned subsidiary of Robert
Bosch, will own 50 percent of the new company with a capital investment
of approximately 200 million yen (US$1.7 million or 1.6 million euro).
Research and development at the new company will begin in June 2003.

DENSO began creating navigation technology in the early e80s. DENSO
marketed its first navigation system for the Japanese market in 1984.
The North American and European markets quickly followed. 

"By establishing this new company, we are combining both DENSO and
Blaupunkt technology to help create a new generation of navigation.
After its creation, we will meet customers' needs for globalization as
well as their need for new navigation multimedia features," said
Mitsuharu Kato, director and board member for the ITS Division at DENSO.


Kato continued, "We see this as an opportunity to enhance the
superiority of our products, to increase development speed to the
growing market and save development costs." 

"The new joint venture will create a powerful and competitive platform
for both DENSO's and Blaupunkt's new generation of navigation and
multimedia products," said Dr. Klaus Dieterich, executive vice
president, Blaupunkt. "Based on leading edge technology both companies
will be in a position to offer the car manufacturers worldwide solutions
for a rapidly growing global market."

Blaupunkt GmbH, a wholly owned subsidiary of Robert Bosch GmbH, is a
market leader of car radios in Europe. Its headquarters is in
Hildesheim, Germany. Blauplunkt has 7,500 employees around the world and
produces car radios, car-loudspeakers and navigation systems. In 2002,
worldwide sales were more than 1 billion euros.


New Company Profile


Company Name:                  Advanced Driver Information Technology
Corporation
Planned Date of Establishment: May 2003
Headquarters:                  1-1 Showa-cho, Kariya-shi, Aichi-ken
                               (at DENSO Corporation headquarters)
Share Capital:                 100 million yen (US$830,000 or 800,000
euro)
    		             DENSO and Blaupunkt each hold 50 percent
share
Capital Investment:            200 million yen (US$1.7 million or 1.6
million euro)
President:                     Shuichi Kosuge (current chief engineer of
                               ITS Engineering at DENSO Corporation)
Vice President:                Michael Bolle (current vice president of
                               Research and Development at Robert Bosch)
Business Description:          Development of navigation system LSIs,
                               development of multimedia-compliant
software 
                               platforms, research on map data formats,
etc.
Sales Plan:                    2.7 billion yen (US$22.5 million or 21.6
million
                               Euro) for 2007-year plan
Employees:                     40 by 2007



About DENSO Corporation

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is
a leading global supplier of advanced technology, systems and
components. Worldwide, the company employs 87,000 people in 31
countries, including Japan. Consolidated global sales for the fiscal
year ended March 31, 2002 totaled US$18.1 billion (2,401,098 yen or 20.7
billion euros--Figures for the fiscal year ended March 31, 2002 include
the effect of an irregular 15-month reporting period, due to 45 overseas
subsidiaries and overseas affiliates changing their year-ends to March
31 from December 31). DENSO common stock is traded on the
Tokyo, Osaka and Nagoya stock exchanges.For further information, please
visit the DENSO Corporation home page at: www.denso.co.jp/index-e.html
<http://www.denso.co.jp/index-e.html>