Motorola Unveils Harley-Davidson 100th Anniversary Mobile Phone
Harley-Davidson Enthusiasts Can Now Share Their Journey With a Customized V60i Mobile Phone
FARMINGTON HILLS, Mich., April 10 -- Today, Motorola, Inc.'s Automotive Division unveiled two brand-new versions of a customized V60i mobile phone. Based upon one of the most popular mobile phone models in North America, the phones are available in black with leather or chrome on chrome and are engraved with the Harley- Davidson 100th Anniversary logo. The mobile phones will be sold initially at participating Harley-Davidson dealerships across the country.
Consumers in North America interested in ordering the special 100th Anniversary mobile phone can visit their closest participating Harley-Davidson dealer to purchase the phone. To find participating dealers, consumers can visit the website www.journeymoto.com .
"Harley-Davidson recognizes that mobile phones were one of the leading lifestyle products purchased by consumers during 2002," said Ruth Crowley, vice president of Harley-Davidson. "Harley-Davidson understands the need for family and friends to stay in touch while away from home, especially during our 100th Anniversary events. We thought this high-tech phone from Motorola was a nice addition to our line for 2003."
"Motorola is excited to create a product that incorporates Harley- Davidson's brand and enables us to help celebrate their 100th Anniversary in a unique and relevant way," said Tim Callard, vice president and director of sales for Motorola Automotive. "We believe that consumers will find the authentically-styled V60i anniversary mobile phone a must-have, and a natural extension of their Harley-Davidson mobile lifestyle."
Motorola is working with a wireless-activation and specialized- distribution company, American Wireless, Inc., to facilitate this 100th Anniversary mobile phone offering. With its wireless carrier contracts, distribution facilities, and call center, American Wireless will process phone orders for the Harley-Davidson dealers and assist consumers in either selecting a new service plan from a variety of major, national wireless carriers or migrate their existing wireless phone number and service plan to a carrier-compatible phone. Cost of the mobile phone is dependent upon the differing service plan options.
The 100th Anniversary customized V60i mobile phone offers an array of exciting features. In addition to phone calls, this pocket-sized mobile phone enables Harley-Davidson enthusiasts to choose from specially selected embedded ring tones based on popular road songs. The mobile phone is equipped with a variety of standard features including the ability to compose or download other pre-composed ring tones; chat in real-time; play pre-loaded games; download a new game with Java(TM) 2 Platform, Micro Edition (J2ME) technology or access the Internet to get information on news, weather, stock market and more.* Consumers also have the option of purchasing additional Motorola compatible accessories for the mobile phone including an attachable MP3 player, FM Radio, Clip-On Speaker Phone and more.
The mobile phone is available in three wireless technologies including Code Division Multiple Access (CDMA), Time Division Multiple Access (TDMA) or Global System for Mobile Communications (GSM).
About Motorola
Motorola, Inc. is a global leader in providing integrated communications and embedded electronic solutions. Sales in 2002 were $26.7 billion. Motorola is a global corporate citizen dedicated to ethical business practices and pioneering important technologies that make things smarter and life better for people, honored traditions that began when the company was founded 75 years ago this year. For more information, please visit: www.motorola.com .
Motorola recognizes that use of wireless products in a vehicle, which are important tools when properly used, require the exercise of good driving judgment. Motorola strongly advocates responsible driving and summarizes this position by stating, DRIVE SAFE, CALL SMART(TM). For more information please visit our website at www.motorola.com/callsmart .
About Harley-Davidson
Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company produces heavyweight street, custom and touring motorcycles and offers a complete line of motorcycle parts, accessories, apparel and general merchandise. Buell Motorcycle Company produces sport motorcycles in addition to motorcycle parts, accessories and apparel. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson/Buell dealers and customers. For more information, please visit: www.harley-davidson.com .
About American Wireless
American Wireless, the first and largest master agent in the U.S. and a specialized distributor for the wireless retail channel, serves as a critical intermediary between wireless carriers and the indirect retail channel. American Wireless is headquartered in Campbell, California and is a wholly- owned subsidiary of The Brix Group, Inc. For more information, visit the American Wireless web site at www.americanwireless.com .
* Network, subscription and SIM card or service provider dependent feature. Not available in all areas.
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. Java and all other Java-based marks are trademarks or registered trademarks of Sun Microsystems, Inc. in the U.S. and other countries.
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