ADVISORY/Catch the Buzz -- Vespa Santa Barbara Offers Vespa Test Rides; One-Day Only Event

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WHO:         In an effort to better showcase a fun alternative to 
             rising gas prices, frustrating commutes and expensive 
             parking costs, Bobby Weindorf, the owner of Santa 
             Barbara's Vespa Boutique, is offering free test rides on 
             Vespa ET2 scooters for one day only to interested 
             journalists and members of the public.

WHEN:        Saturday, April 12, 2003 from 10 a.m. - 3 p.m.

WHERE:       Vespa Santa Barbara
             707 Anacapa Street

INTERVIEW
B ROLL/
PHOTO OPPS:  -- Visit Vespa Santa Barbara to see the latest models 
                available in nine colors: white, pearl, alabaster, 
                platinum, red, light blue, cobalt blue, black, light 
                green
             -- Interview owners of vintage and current Vespas about 
                why they choose to ride scooters
             -- Photograph "non-traditional" scooter enthusiasts on a 
                Vespa
             -- Photograph/Interview the world-famous Santa 
                Barbara-based scooter riding club, The Vesparados, and
                President Bobby Weindorf as this event kicks off their
                season of Monday Night Rides.

WHAT:        Interested riders, ages 16 and older with a valid 
             driver's license, will be invited to participate in 
             Saturday's free test rides of the ET2 Vespa scooter.  
             Typically, to test ride a Vespa in California, riders 
             must have a motorcycle license, which is why this special
             one-day offer is something community members won't want 
             to miss. This test ride will allow those interested a 
             chance to experience the thrill of riding a Vespa in a 
             contained environment. The first 50 to test ride will 
             receive a free gift and be entered to win an Italian 
             night out on the town.

BACKGROUND:  Manufactured by Piaggio in Tuscany, Italy, the Vespa was 
             designed in 1946 by Enrico Piaggio as a solution to 
             transportation following the destruction of World War II.
             Combining the best elements of aeronautics automobiles 
             and motorcycles, it instantly became an icon of design 
             and economy. In 2000, after a 15-year hiatus, the fabled 
             Italian scooter returned to the U.S. to entice new 
             generations with its efficient, entertaining and still 
             nostalgic nature.

CONTACT:     To line up an interview with a Vespa rider, or to attend 
             the event on April 12, contact the following by April 11:
             Staci Miller
             SJ Communications
             P: 818/385-0167
             E: Staci@SJCommunications.com