Stronghold Releases Version 3.2 of Its DealerAdvance Sales Solution

BERNARDSVILLE, N.J., April 8 -- Stronghold Technologies, Inc. (BULLETIN BOARD: SGHT) has released a new version of its car dealer wireless system, DealerAdvance Sales Solution(TM). This new version 3.2 provides significantly increased functionality and ease of use for the dealership sales and management personnel.

Stronghold has now established industry leadership in a number of areas of performance with auto retail Customer Relationship Management software. Stronghold customers are utilizing DealerAdvance to reach unprecedented rates of information capture. Through DealerAdvance, they are capturing name and phone numbers for 85-90% of unsold prospects, the company said. By communicating follow-up tasks to the sales people through DealerAdvance, Stronghold customers are achieving an extremely high contact rate on prospect calls. With real time accountability and management reporting, customers have reached significant levels of appointment setting, show and close rates. Stronghold customers are clearly selling more cars through the use of DealerAdvance.

"These new features have really helped us increase our prospect capture rate, and the improved ease of use for the sales people and managers has increased our appointment close rates. This system is helping organize and sustain an effective prospect follow-up campaign. We are consistently selling more cars through the use of DealerAdvance," commented Joel Pitman, general manager of Penske Honda of Indianapolis.

According to Lenny Berger, Stronghold chief technical officer, "New DealerAdvance software functions include the ability to use the hand-held computer to conduct the appraisal on a trade-in; complete an electronic buyers order with the total price for a customer's particular car; check for duplicate database records; input additional data automatically on buyers' forms; and do a reverse phone number look-up. These complement current DealerAdvance functions such as inventory search and side-by-side comparisons of competitors' models. The upgraded software also provides dealer management with better analysis tools to track follow-up activities and appointments with customers."

"Industry data shows that dealers typically record or "capture" information on fewer than half of the customers who come into the showroom. Simply by using the PDA and DealerAdvance software to record basic customer information, dealers with Stronghold's system boost their capture rate to more than 90 percent, leading to increased sales," said Chris Carey, Stronghold chief executive officer. "Some 50 dealers nationwide are using DealerAdvance and are reporting five to 15 percent sales increases, with time savings to 30 to 45 minutes per car deal."

"We're having a major impact on dealers' businesses and they see the return on investment quickly," Carey said. "DealerAdvance becomes a highly effective tool for dealers to close more sales and capture greater market share, improve communication with prospective and current customers and provide better service."

About Stronghold Technologies

Based in Bernardsville, New Jersey, Stronghold Technologies, Inc. develops enterprise software leveraging hand-held wireless technology to improve business performance. The company created DealerAdvance Sales Solution(TM) for the auto industry, a tool that offers many features to greatly improve information capture and customer satisfaction. It easily manages follow-up, provides analysis, measures results and ultimately sells more cars.

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission.