Mazda Partners With eForce to Launch Strategic Customer Relationship Management System

Web-Based Customer Relationship Management (CRM) Solution To Deliver Customer Satisfaction and Cost Savings

HAYWARD, Calif., April 3 -- Mazda has selected eFORCE ( www.eforceglobal.com ), global provider of strategic information technology solutions, to develop a comprehensive customer relationship management (CRM) system based on industry-leading J2EE-based software from E.piphany. The project includes the design and deployment of a web-based consumer call center, providing efficient response to customer call requests resulting in increased customer satisfaction and measurable return on investment (ROI) for Mazda.

Mazda selected eFORCE on the basis of the system integrator's fixed price, fixed time deployment model, which places a premium on sharing delivery risk with the client by focusing on on-budget, on-time solution delivery. eFORCE's longstanding global alliance with E.piphany and experience in impacting high customer satisfaction metrics through successful deployments of CRM solutions in markets including the automotive industry, were also key contributors to the selection of eFORCE by Mazda.

"We are impressed with eFORCE's understanding of both the technology and the markets we serve, and the accompanying business issues," said Jim DiMarzio, CIO of Mazda North American Operations. "Of particular appeal is their proven fixed price, fixed time project delivery model."

eFORCE will utilize E.piphany Service and E.piphany Insight software products, which seamlessly merge operational and analytical CRM capabilities to provide Mazda with significant optimization of personal interaction with its customers.

"The Mazda client engagement represents a milestone in our automotive industry practice area," said Nat Natraj, eFORCE CEO. "We are one of the only solution integrators in the world with experience in the entire suite of E.piphany's Intelligent Customer Interaction Software, as well as deep understanding of the processes and call center work-flows. We are looking forward to delivering successfully on Mazda's business goals."

The eFORCE CRM Practice is designed to help Global 1000 companies rapidly build and deploy integrated information technology solutions that support a 360 degree view of their customers. eFORCE has successfully implemented CRM solutions based on the leading package application software for leading organizations in the automotive, hi-tech manufacturing, multi-channel retail and financial services industries.

About Mazda North American Operations

Mazda North American Operations (MNAO) is responsible for the sales and marketing, customer parts and services support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.

About eFORCE

eFORCE specializes in the Fixed Price, Fixed Time design, development, supply and maintenance of IT products and solutions in the areas of Enterprise Portals, Customer Relationship Management, Enterprise Application Integration, Business Intelligence and Enterprise Infrastructure. Combining expertise in business architecture, technical architecture, design, deployment and maintenance, eFORCE delivers production-scale solutions that result in measurable ROI. eFORCE customers include Global 1000 organizations such as Alcatel, AT&T, Avaya, Baker Hughes, Bank of America, British Telecom, Cisco, DHL, FedEx, Fleet Bank, French Telecom, GE Capital, GE Power, Hilton, HP, Intel, Janssen, Janus, Mazda, Merck, Morgan Stanley, Novartis, Reuters, Shell, Viacom, Visa and Wells Fargo.

eFORCE delivers solutions based on best-in-class enabling technologies such as ATG, BEA Systems, BroadVision, Documentum, E.piphany, HP, IBM, Interwoven, Netegrity, Plumtree, Siebel Systems, Sun Microsystems, MatrixOne, Microsoft, Oracle, SeeBeyond, Stellent, TIBCO and webMethods. eFORCE ( www.eforceglobal.com ) is headquartered in Silicon Valley, has Development Centers in North America, Europe and India, and, through its Global Delivery Methodology, provides both onshore and offshore design and development as well as full lifecycle deployment, maintenance, and support.