Glaser Appointed General Manager, Product Management/Marketing, Passenger Cars for MBUSA
MONTVALE, N.J., April 2 -- Mercedes-Benz USA (MBUSA) announced the appointment of Bernhard Glaser to general manager, marketing/product management, passenger cars at the company's Montvale, N.J. headquarters.
In this position, Glaser is responsible for ensuring the integration of product class strategies within the brand and product plan. He oversees product planning, positioning and pricing; volume planning and has overall responsibility for all U.S. product launches for Mercedes-Benz passenger cars.
Glaser reports to Michelle Cervantez, vice president of marketing for MBUSA. He succeeds Burkhard Osthaus, who was promoted to director within product management at the company's worldwide headquarters in Stuttgart, Germany.
With over ten years of automotive industry experience, Glaser most recently worked at DaimlerChrysler headquarters in Stuttgart, Germany as assistant to the member of the board responsible for worldwide sales and marketing of the Mercedes Car Group.
For nearly three years prior to that, Glaser worked at MBUSA as department manager, coupes and convertibles. In this capacity, he was responsible for managing all aspects of development and positioning for the company's SL-, SLK-, CL- and CLK-Classes for the U.S. market, including planning volumes, pricing strategy, and equipment level strategy.
Glaser began his career in 1992 with Mercedes-Benz in Germany, first as an analyst in strategic product planning and was later promoted to worldwide product manager for the E-Class.
Glaser holds a masters degree in business and engineering from the Karlsruhe University in Germany. A native of Germany, Glaser and his family now live in Bergen County, New Jersey.
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