PPG TrueFinish Industrial Coatings Initiative Reflects Heritage as Authentic Market Leader

    PITTSBURGH--April 1, 2003--PPG Industries has renamed its light industrial coatings initiative "PPG TrueFinish industrial coatings," and realigned and refocused it to better serve customers.
    The initiative pulls PPG's vast coatings-related resources, expertise and sales staff to proficiently serve the nation's light industrial coatings industry, according to Greg Decamp, general manager of PPG TrueFinish industrial coatings.
    The industry comprises a growing number of small original equipment manufacturers and contract paint businesses. They usually require small, custom batches of coatings within a two- or three-day turnaround -- or about twice as fast as traditional paint-manufacturing processes can provide. In general, TrueFinish customers operate outsource businesses that serve larger companies. "PPG is perfectly situated and aligned to serve these customers," DeCamp said.
    "We are unleashing PPG's industrial-coatings assets to provide a competitive advantage to this important customer. We will exploit every competitive advantage and wring every possible benefit for our customers," he said.
    The PPG TrueFinish product line reflects PPG's "heritage and brand as an authentic, leading global manufacturer of industrial coatings," DeCamp said. "The name TrueFinish reaches back over decades of experience, performance and leadership, and conveys our strong industry reputation."
    The PPG TrueFinish line replaces PPG's former Light Industrial Coatings, One Source and Icron brands. The new product line comprises:

--	SPECTRACRON solvent-based, lead- and chrome-free liquid coatings: used on a wide range of applications including metal fabrication, castings, cabinets, office furniture, business machines, medical equipment, consumer electronics and assorted machinery and equipment. In addition to being available in 135 standard colors, this product can be custom color-matched to specifications within 48-hours.
--	AQUACRON water-based, lead- and chrome-free liquid coatings: designed for applications in which low-volatile organic compounds (VOC) or minimal flammability and exposure are crucial.
--	ENVIROCRON powder coatings: durable and environmentally friendly coatings that contain no solvents and emit virtually no hazardous air pollutants (HAP) or VOC.

    "While PPG has a strong industrial coatings heritage, our primary competitors in the light industrial coatings market have a background in architectural coatings," DeCamp said. "The 'True' in TrueFinish coatings centers on that important distinction and is a competitive advantage for our customers."
    PPG TrueFinish products and services are available through select, company-owned PPG architectural coatings stores across the United States. PPG is also taking advantage of its strong independent dealer network to sell the coatings products and services.
    PPG TrueFinish provides customers with various factory-finish products and services, including pretreatment, liquid and powder coatings; adhesives and sealants; and technical support. PPG will also help to lead TrueFinish customers' environmental compliance efforts. For more information, call 1-866-PPG-True.
    Pittsburgh-based PPG Industries is a global supplier of coatings, glass, fiber glass and chemicals, with 120 manufacturing facilities and equity affiliates in 23 countries. Sales were $8.1 billion in 2002.