duPont Registry Chooses E-Book Systems' Digital Flip Technology to Launch Their Online Publication
SANTA CLARA, Calif.--April 1, 2003--The duPont Registry(TM) has launched an online version of its exclusive luxury automobile publication using E-Book System's Digital Flip(R) Technology, the companies announced today. E-Book Systems--the leader in 3-D Digital Flip(R) technology--creates dynamic 3-D page-turning digital "FlipBooks" out of any document.
The duPont Registry(TM) provides the leading marketplace publications for the upscale vehicles, boats and Real Estate with subscribers in all 50 states and 54 foreign countries. Their automobile publication--A Buyers Gallery of Fine Automobiles--has a readership of 350,000 and has previously been available on newsstands worldwide with an editorial focus of advertising hard to find luxury autos.
Now, with the Digital Flip(R) technology, visitors that go to www.dupontregistry.com can simply click on a link to automatically download their Automobile magazine and install FlipViewer(TM), which will allow visitors to view the FlipBook. Once the program is downloaded and for all subsequent visits, all readers need to do is click on the magazine link on the site and the FlipBook version of their automobile publication will open immediately.
"After 18 years of dominating newsstands sales, we felt it important to continue our growth in the Internet arena. Our alliance with E-Book Systems has enabled us to take our tangible magazines and develop a successful virtual online version with their technology," says Kit Jeerapaet, President of the duPont Registry. "We have already experienced incredible feedback from our audience, and there's no doubt that consumers hunger for such technology. We have tested other ebook technologies and we are convinced that FlipViewer(TM) technology will serve to improve our business. We are confident that all magazine, catalogs, and printed literature will head in this direction."
FlipAnalyzer, E-Book Systems' FlipBook tracking and reporting technology has been deployed to track readers' reading habits and usage patterns within the pages of the Automobile magazine. "Using FlipAnalyzer we know that readers have been spending an average of 9 minutes within the FlipBook. We are tracking an average 7.27% Click Through Rate across each page within the FlipBook. However, certain advertisements have received as much as a 24% Click Through Rate. Additionally, our FlipAnalyzer generated reports indicate a larger percentage of readers flipping through the magazine on the weekends versus the weekdays. These are important and encouraging statistics for E-Book Systems, duPont Registry and our Advertisers," stated Kit Jeerapaet, President of the duPont Registry.
Any magazine, novel, textbook, catalog, brochure, portfolio, manual and more can be created as a FlipBook with E-Book Systems' Digital Flip(R) technology. Once a FlipBook is created, the creator can then use other products by E-Book Systems called FlipAnalyzer and FlipAMS. The FlipAnalyzer, described above, tracks the usage of your FlipBooks and will generate reports to help you manage the effectiveness of your FlipBook content distribution strategy. The FlipAMS Software allows you to Plan, Schedule, Deliver, and Execute FlipBook full-page ad campaigns as well as Report and Analyze the effectiveness of FlipBook ad campaigns by tracking consumers' responses to the FlipBook advertisements.
To learn more about E-Book Systems' Digital Flip(R), visit www.flipviewer.com. For more information about duPont Registry publications and to view the automobile publication in FlipBook format, visit www.dupontregistry.com.
About E-Book Systems
E-Book Systems (www.ebooksys.com) was founded in 1998 with a mission to bring the natural look and feel of the paper-based book into the domain of computers and the Internet. E-Book System's products make use its patented Digital Flip(R) technology to deliver multimedia content such as digital photographs, text and music via a 3D Page-Flipping interface, which appears as a virtual book or album. With offices in Santa Clara, Calif., and in Singapore, E-Book Systems products are distributed worldwide including the U.S., Europe and Japan.
About duPont Registry
The duPont Registry name is synonymous with providing a panorama of lavish and luxury items for sale and for providing "luxury marketplace." After 18 years as the leading publications for the high-end market with feature titles for upscale vehicles, boats and real estate, the magazine distribution list includes regular subscribers in all 50 states and 54 foreign countries. The duPont Registry bridges buyers and sellers with speed, ease, and accessibility with its online community. Combined with strong brand recognition, a dynamic marketing campaign, and over 35 million hits per month, dupontregistry.com is the dominant force for marketing luxury goods on the Internet.