Porsche(R) Announces 2003 Sonoma Valley Film Festival Sponsorship; Alliance to Highlight American Debut of Cayenne

ATLANTA, March 31 -- Porsche Cars North America, Inc. (PCNA) today announced its support of the 2003 Sonoma Valley Film Festival. This year's event, marking the 6th anniversary of the festival, will take place April 9-13, 2003. Entitled "Cinema Epicuria" and presented in conjunction with The City of Sonoma and Fairmont Hotels & Resorts, the festival will celebrate over 40 new independent films, filmmakers, art exhibitions and will showcase the Cayenne(R), Porsche's premiere sports utility vehicle.

Much like the Porsche legacy, "Cinema Epicuria" is a rich and unique experience that combines lifestyle elements distinct to more refined tastes. Porsche proudly supports the 2003 Sonoma Valley Film Festival as it salutes the art of independent filmmaking and the artists who continue the quest for performance and excellence in this industry.

Panel discussions, private culinary and awards fetes, and some of the most sought-after wine and specialty foods in the world will culminate during the long weekend in the heart of America's premier wine region - the beautiful Sonoma Valley of California.

Finally, through the participation of the Fairmont Sonoma Mission Inn & Spa, The 2003 Sonoma Valley Film Festival involves Fairmont Hotels & Resorts, another luxury brand joining forces with Porsche. Porsche and Fairmont announced their relationship last fall with the launch of "Tour de Fairmont," a driving package that allows guests to test drive Porsche's new 2003 Boxster, 911 or Cayenne and unwind with world-class pampering in two of Fairmont's California properties - The Fairmont San Francisco and the newly re-flagged Fairmont Sonoma Mission Inn & Spa.

Porsche Cars North America, Inc., based in Atlanta, Ga., and its subsidiary, Porsche Cars Canada, Ltd., are the exclusive importers of Porsche vehicles for the United States and Canada. A wholly owned, indirect subsidiary of Dr. Ing. h.c.F. Porsche AG, PCNA employs approximately 200 people who provide Porsche vehicles, parts, marketing and training for its 203 dealers in North America. They, in turn, provide Porsche owners with best-in- class service.

For the program schedule or more information about the Sonoma Valley Film Festival, please contact festival headquarters at (707) 933-2600 or visit www.sonomafilmfest.org .

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