ATX Continues Growth, Establishes ATX Europe GmbH

DALLAS and FORT WORTH, Texas, March 28 -- ATX, the leading independent telematics service provider to the automotive industry, announced today its Board of Directors approved the creation of a European subsidiary.

"Establishment of ATX Europe, GmbH, is a reflection of the company's continued success and drive to maintain a vehicle-centric focus," said Steve Millstein, ATX president and chief executive officer. "ATX's European operations will meet the growing needs of our customers to provide telematics services on a trans-Atlantic basis."

In North America, ATX provides telematics services to European-based automotive manufacturers Mercedes-Benz, BMW and Jaguar.

ATX's expansion plans into Europe include the development of a call center and data center with information technology, marketing and customer service operations. ATX anticipates its European headquarters will be located in or near Dusseldorf, Germany. ATX Europe will initially have approximately 60 to 70 employees.

About ATX: ATX North America is headquartered in Dallas-Fort Worth. ATX provides leading-edge services based upon the integration of wireless connectivity, micro-processing, real-time data generation and interactive speech recognition technology within the vehicle. For vehicle owners, these services include automatic collision notification, location-based roadside assistance, stolen vehicle recovery, navigation and other location-based information services. The company also pioneered vRM (vehicle relationship management), which aggregates real-time data from telematics-equipped vehicles to help automakers and their affiliated dealerships reduce costs, increase customer retention and loyalty, and generate revenue. ATX customers include Mercedes-Benz, BMW, and Jaguar. For more information, visit www.atxtechnologies.com .