U.S.-based telematics firm, ATX, establishes European subsidiary
Dallas and Fort Worth, Texas, March 27 -- ATX, the leading independent telematics service provider to the automotive industry, announced today its Board of Directors approved the creation of a European subsidiary.
Steve Millstein, ATX president and chief executive officer, said the establishment of ATX Europe, GmbH, represents ATX's "further exploration for expanding our operations into the European market as a way to better serve our automotive OEM (original equipment manufacturer) customers."
In North America, ATX provides telematics services to European-based automotive manufacturers Mercedes-Benz, BMW and Jaguar.
ATX's expansion plans into Europe include the development of a call centre and data centre with information technology, marketing and customer service operations. ATX anticipates its European headquarters will be located in or near Dusseldorf, Germany. ATX Europe will initially have approximately 60 to 70 employees.
About ATX: ATX is headquartered in Dallas-Fort Worth. ATX provides leading-edge services based upon the integration of wireless connectivity, micro-processing, real-time data generation and interactive speech recognition technology within the vehicle. For vehicle owners, these services include automatic collision notification, location-based roadside assistance, stolen vehicle recovery, navigation and other location-based information services. The company also pioneered vRM (vehicle relationship management), which aggregates real-time data from telematics-equipped vehicles to help automakers and their affiliated dealerships reduce costs, increase customer retention and loyalty, and generate revenue. ATX customers include Mercedes-Benz, BMW, and Jaguar. For more information, visit http://www.atxtechnologies.com/ .