L.A. Auto Show: Television Coverage Grows

National Network Coverage More Than Doubles Previous Year

LOS ANGELES, March 19 -- Television coverage from the 2003 Greater Los Angeles Auto Show continued its dramatic upward climb by providing automakers with significant broadcast exposure. This year's national news coverage more than doubled the previous year and quadrupled the amount received on the 2001 show.

Local broadcast coverage is equally impressive and has doubled over the past three years. A total of 156 segments aired in Los Angeles, according to the analysis of data provided by Video Monitoring Services.

Similarly, local television stations in 88 percent of the top 50 U.S. cities and 79 percent of the top 100 U.S. markets aired L.A. Auto Show news segments. A total of 286 segments obtained from Los Angeles affiliates were broadcast.

The show's Website, LAAutoShow.com, benefited from the increased media exposure, as more than two million unique users logged on during the three weeks immediately prior to and during the show.

The L.A. Auto Show continues to gain stature, as evidenced by the growth in media coverage and vehicle introductions. Coupled with the region's trend-setting nature, world center of automobile design and the influence of the entertainment industry, the show is developing a unique identity among the world's leading auto shows.

Andy Fuzesi, general manager of the L.A. Auto Show, is optimistic that the trend toward increased media coverage will continue. "We anticipate even greater coverage in the future, particularly as we move toward the 100-year anniversary of the L.A. Auto Show in 2005," Fuzesi said.

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