AutoTrader.com Standardizes on E.piphany E.6(TM) Software
World's Largest Online Marketplace for Used Cars to Implement E.piphany(TM) CRM Software to Power Dealer Relations and Customer Support Initiatives
SAN MATEO, Calif., March 19 -- E.piphany, Inc. , a full-suite provider of customer relationship management (CRM) software, today announced that AutoTrader.com purchased and has begun the first phase of implementing E.piphany's marketing, sales and service software applications to power AutoTrader.com's client activity and relationship system (CARS) -- the foundation of the company's dealer and customer support infrastructure.
AutoTrader.com President and CEO Chip Perry said: "We required a CRM system that offered the flexibility to match our unique business processes, in order to drive top-tier service, support, sales and marketing functions. After an extensive review of several CRM software suites, E.piphany's full footprint software solution was the clear choice. It offered a proven track record and the flexibility to meet our corporate goals. Furthermore, investing in a strategic CRM initiative at this stage of our development indicates our commitment to set the pace as the leader in online auto classifieds, and requires a system that can adapt and scale as our company grows."
"AutoTrader.com is investing in the future of its already outstanding dealer and customer support network, and we're honored to be a cornerstone of that strategy," said Roger Siboni, president and CEO of E.piphany. "We continue to demonstrate traction with our full family of E.piphany E.6 software applications, and customers like AutoTrader.com who choose our solutions are poised for greater competitive advantage by optimizing business processes, enhancing the customer experience and maximizing the value of each customer interaction."
About E.piphany
E.piphany is a leading provider of marketing, sales and service solutions for the largest global enterprises. The company's integrated CRM suite, the E.piphany E.6 software solution, is driven by real-time intelligence to enable global businesses to better understand their customers and take the optimal actions to improve customer satisfaction, increase revenue and reduce costs. E.piphany E.6 solutions are built on the industry's most advanced, component-based CRM platform, resulting in fast and easy deployment and adoption. Leading companies, including more than 35 of the Fortune 100, use E.piphany software products to enhance their customers' experience, enable organizational effectiveness and drive value. With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout North America, Europe, Asia Pacific, Japan and Latin America. For more information, visit us at www.epiphany.com .
About AutoTrader.com
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and a comprehensive consumer information website. Serving as matchmaker, AutoTrader.com unites buyer and seller online -- dramatically improving the way people research, locate and advertise cars. AutoTrader.com aggregates in a single location a comprehensive database of more than 2.2 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 6 million unique visitors every month.
AutoTrader.com is a majority-owned subsidiary of Manheim Auctions, Inc., the world's largest operator of wholesale auto auctions since 1945. Manheim Auctions, a wholly owned subsidiary of media conglomerate Cox Enterprises, Inc., is AutoTrader.com's principal owner and a key investor along with Landmark Communications, ADP, Inc., and the venture capital firm Kleiner Perkins Caufield & Byers. For more information, visit http://www.autotrader.com/ or call 1-800-353-9350.
NOTE: E.piphany and E.6 are trademarks of E.piphany, Inc. All other trademarks are the property of their respective owners.
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