Extraordinary Advertising Approach Poised to Take Trucking Industry by Storm

    BRENTWOOD, Tenn.--March 19, 2003--TMI-MultiMedia will be demonstrating a startling, cost-effective approach to advertising at the Mid-America Truck Show in Louisville, March 20-22, 2003.
    Visit booth 6681 to see first hand the new segOne program, an innovative device that attaches to any television and can introduce pre-recorded messages so drivers you target will see your message. Offered exclusively through TMI-MultiMedia for Driver Recruitment, the segOne program solves the problem of reaching a very targeted audience in a cost-effective manner. The segOne device automatically delivers the local message during pre-programmed intervals throughout the day -- just like channel surfing at home, except the device does it automatically.
    "This unit, attached to televisions at truck stops and fleet terminals across the country, will revolutionize how the industry communicates with drivers," says Kelley Walkup, Vice President and General Manager of TMI-MultiMedia. "In the drivers' lounge, behind the fuel desk, in the restaurant or anywhere driving professionals take time to watch television at truck stops or in fleet terminals, our client messages will play, reinforcing their recruitment messages and promoting their products in the most effective media -- targeted television!"
    The low cost of this advertising opportunity is really making a wave in the market. "As incredible as it sounds, our client messages play every hour around the clock on each unit at each truck stop, so each time the message runs, it cost only 63 cents per 30-second spot, per site," says Walkup. "You can't find any type of television exposure for that low rate and you get the added bonus of exposure to drivers in their cab when parked at a PNV-enabled truck stop."
    Walkup says prospective clients should also consider that their message would be reaching only their target audience rather then being spent on comparatively blind market saturation.
    In addition, TMI-MultiMedia offers professional, state-of-the-art commercial production services to create effective, high-quality television ads at steep discounts for clients. Commercials that have previously been produced can also be used, as well as existing footage fleets wish to include in their commercials.
    For a complete demonstration of this cutting-edge advertising vehicle, come to booth 6681 at the Mid-America Truck Show in Louisville or call Alex Lehman at TMI-MultiMedia at 1-800-298-7202 ext. 1304.