Newstream.com Digest: Bausch & Lomb's New Master-Brand Strategy, National Geographic Atlas of the Middle East and Other Free Multimedia Content for Journalists
NEW YORK--March 18, 2003--With global attention focused on the Middle East and tensions continuing to rise in Iraq and surrounding territories, National Geographic, the world's leading cartographic authority, has created and published a timely new collection of maps on the Middle East that helps explain and provide context for many of the important issues in this critical region.
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On Oscar Night, It's Not What You Wear, It's What You Drive
Cameron Diaz, Robin Williams, Tom Hanks, Susan Sarandon and Tim Robbins are just a few of the growing list of stars you'll see pulling up to the Academy Awards(R) in hybrids and electric vehicles instead of limos this Sunday.
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Bausch & Lomb Launches National TV Advertising Campaign To Kick Off
Master Brand Restaging
Bausch & Lomb is launching in the United States the most ambitious TV advertising campaign in its 150-year history, marking a new creative direction and marketing strategy for the leading eye health company. The campaign, slated to begin today, is part of Bausch & Lomb's new master-brand strategy that will support individual products while always communicating the company's singular commitment to innovation in eye health and vision.
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Warner Home Video Launches the Harry Potter and the Chamber of Secrets
Online Sweepstakes on March 28 in Celebration of the DVD and Video
Release
Warner Home Video (WHV) announced today the launch of "Unlock the Chamber of Secrets," an online sweepstakes and movie scene trading card competition available to fans in the United States and other select countries beginning March 28. The sweepstakes and competition will unite Harry Potter fans in celebration of the April 11 DVD and VHS release of Harry Potter and the Chamber of Secrets.
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World's Most Renowned Animal Actor Returns To Big Screen
Benji, one of the world's most beloved canine actors, returns to theatres in the all-new family feature film Benji Returns: Rags to Riches. The announcement was made by producers Joe Camp and Margaret Loesch. Production will begin May 14, 2003 for a summer of 2004 release. Camp, Benji's creator, has written and directed all previous Benji movies and will do so again for Benji Returns. Ms. Loesch is the founder and former Chairman of Fox Kids Network Worldwide and founding President & CEO of cable television's Hallmark Channel.
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Danni Ashe Invites Fans to 'Give me a Squeeze!'
Danni's Hard Drive announces that life-sized, molded replicas of the World's Most Downloaded Woman's curves are now available for purchase by the public. To celebrate, Danni Ashe -- the owner of the chest in question -- is inviting people to come and give her a squeeze at the Hustler Hollywood store on Thursday, March 20th.
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Turkey Lovers Face Choice Challenge at Schlotzsky's: Original or New
Lighter Sandwich?
Lovers of Schlotzsky's(R) Deli's fast, hot, delicious sandwiches and turkey devotees are going to have a harder time making up their minds now that the new Tuscan Turkey is on the menu.
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Wizards Of The Coast Announces Deal To Bring Magic: The Gathering(R)
Trading Card Game's Fantasy Art To K2(R) And Ride(R) Snowboards
Wizards of the Coast Inc., together with Hasbro Consumer Products Worldwide, and K2 Inc. have signed a licensing agreement that allows K2(R) to utilize Magic: The Gathering card art on its K2 and Ride(R) brand snowboards. The snowboards featuring artwork from the Magic(R) game will be used by K2 and Ride Snowboard Pro Team members and will be available at retail in Summer 2003.
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At $699, MINOLTA-QMS Introduces the World's First Personal Color Laser
Printer
With a price of only $699 (est. Street), MINOLTA-QMS today announced the magicolor 2300W-the first color laser printer for personal use. Featuring a small price, compact size, and user-friendly design, the magicolor 2300W is well suited for small businesses, home use, and executive offices that need a reliable color solution. Compatible with Windows operating systems, the affordable magicolor 2300W is at home on any desktop.
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Conexant Launches Industry's Highest Performance Family Of Home
Network Processors
Conexant Systems Inc. , a worldwide leader in semiconductor system solutions for communications applications, today launched a family of high-performance home network processors (HNPs) for broadband gateways and wide area network (WAN) access applications.
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Poore Brothers Announces The Introduction Of Crunch Toons(tm) Brand
Salted Snacks
Poore Brothers Inc. today announced that the Company plans to introduce Crunch Toons(tm), a highly innovative new brand of salted snacks initially featuring Warner Bros. beloved Looney Tunes(tm) characters, including Bugs Bunny, Tweety and the Tasmanian Devil, beginning this summer.
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Prumerica Systems Ireland Makes Donation to Donegal Special
Olympics
Prumerica Systems Ireland Ltd., an offshore programming and technology development subsidiary of Prudential Financial Inc. , recently made a $1,000 donation to the Donegal Special Olympics Committee.
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NexGen Vision Announces New Headquarters and Trade Campaign for
Cast-to-Prescription Technology
NexGen Vision (OTCBB:NXGV) will unveil plans for a new 26,000 square foot headquarters and an extensive trade campaign to promote its revolutionary cast-to-prescription technology this week at the Vision Expo East trade show which begins on Friday, March 21, 2003 at Jacob Javits Convention Center in New York City.
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http://www.newstream.com/cgi-bin/display_story.cgi?8848
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And The Oscar Goes To...
With the 75th Annual Academy Awards right around the corner, Hollywood is buzzing over who's going to take home the golden trophy. A recent survey of AMC Theatre's MovieWatcher members might just provide a sneak preview of the big event. Radio News Feature.
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Maximize Your Retirement Tax Savings
Now, investing in a 401(k) plan can save you money in taxes, and allow you to secure your future. Radio News Feature
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Learning To Play With Your Food
How many times have you been told not to play with your food? Well, now there's a way to not only play with your food, but to learn with it. It seems that snacktime is now learning time for little ones. Radio News Feature
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Rusty Cumpston Joins CloudShield Technologies as Chief Executive
Officer
CloudShield Technologies, developer and innovator of the world's first packet server, today announced the appointment of Rusty Cumpston to the position of Chief Executive Officer.
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