Polaris Launches Next-Generation ATV; Polaris All-Terrain Pickup Helps Do More, More Easily

    MINNEAPOLIS--March 18, 2003--Polaris Industries, the world's second-largest manufacturer of all-terrain vehicles, yesterday debuted a significant advancement in the all-terrain vehicle industry on NBC's Today show with the introduction of the Polaris All-Terrain Pickup (Polaris ATP).
    The Polaris ATP combines the rugged, go-anywhere power and sleek styling of Polaris' premium ATVs with the functionality of a pickup truck, making it ideal for hauling and carrying. It is especially well-suited for hunters, farmers, ranchers, campers, large estate owners and outdoor recreation enthusiasts.
    The Polaris ATP's cargo-friendly design offers a wide variety of storage options to fit any use. It has twice the storage capacity of most ATVs, up to 530 lbs., and features a rear cargo box that dumps like a dump truck, a storage box up front and side storage compartments for maps, wireless phones, flashlights and tools.
    Polaris' innovative VersaTrac(TM) drive system (an industry first) makes the ATP the ideal vehicle for outback-style, rough terrain riding, but also allows for travel over grass lawns and other soft terrain without sustaining damage. At the flip of a switch, the Polaris ATP converts to all-wheel drive. With a turning radius that is 20-percent tighter than most ATVs, the Polaris ATP features Titan tires and a longer wheelbase.
    Available in two models, the 330 4x4 and the 500 HO (high output) 4x4, the Polaris ATP has more than enough power to get riders and their gear where they need to go quickly and comfortably. It also includes a pickup-style rear receiver hitch for easy towing.
    PurePolaris accessories make the Polaris ATP even more useful in the field. A range of equipment, from trailers and plows to rakes and aerators expands the potential and productivity of the ATP.
    After all the work is completed, the Polaris ATP converts into a go-anywhere recreational vehicle. Its storage capacity makes it perfect for carrying tents, sleeping bags and other camping equipment. Or for a simple trail ride, the ATP is great for getting away from it all and enjoying the outdoors.
    Polaris entered the all-terrain vehicle category in 1985 with the world's first automatic transmission ATV. Today, ATVs make up approximately 60 percent of the company's sales. Polaris has sold more automatic transmission ATVs than all of its competitors combined.

    About Polaris

    Information about the complete line of Polaris products is available from authorized Polaris dealers or from the Polaris homepage at polarisindustries.com.
    Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles, personal watercraft, Victory motorcycles and the Polaris RANGER for recreational and utility use. The Polaris Professional Series, a line of heavy duty Workmobiles(TM) targeted at lawn and landscape companies, equipment rental companies and construction operations, marks Polaris' expansion into the commercial equipment marketplace.
    With annual 2002 sales of over $1.5 billion, Polaris is the recognized leader in the snowmobile industry; one of the largest manufacturers of all terrain vehicles (ATVs) in the world; and a leading manufacturer of personal watercraft. Victory motorcycles was established in 1998, and represents the first all-new American-made motorcycle in nearly 60 years, is rapidly making impressive in-roads into the motorcycle cruiser marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships. Consumers can also purchase apparel and vehicle accessories anytime at polarisindustries.com
    Polaris Industries Inc. trades on the New York Stock Exchange and Pacific Stock Exchange under the symbol "PII," and the company is included in the S&P Small-Cap 600 stock price index.