Tele Atlas Affirms Commitment to Wireless Industry as Leading Location Content Aggregator

    NEW ORLEANS--March 18, 2003--CTIA Booth #2045--

    Leading Digital Map Data Provider Aggregates Dynamic Location
    Content to Deliver Digital Maps Linked with Real-Time Content

    Tele Atlas, a worldwide leading provider of digital map data, today announced additional dynamic content sources serving wireless location-based service providers -- further solidifying Tele Atlas' position as the leading global location content aggregator. Tele Atlas, the first to integrate dynamic traffic incident content, has now added real-time speed data and real-time weather to enable highly accurate true-time travel calculations for navigation and location-relevant wireless data services.
    Tele Atlas is the only location content aggregator to provide a comprehensive solution that offers a navigation map database linked with multiple nationwide dynamic content sources. By aggregating map and dynamic location content from a number of sources, Tele Atlas makes it possible for developers and service providers to deploy personalized wireless and web services. Tele Atlas' aggregated content facilitates more accurate calculations of the best travel routes by incorporating precise, real-time information affecting specific road segments, and enables services to direct users based on real-time road conditions.
    Tele Atlas organizes the North American street network into specific road segments, allowing real-time location information to be associated with each segment. Tele Atlas' map data contains more than 300,000 pre-defined location IDs specific to individual road segments. These IDs can support a variety of dynamic content relevant to that road segment, and ultimately a user's current location.
    High-quality location-based services will enhance customer satisfaction with Tele Atlas' offerings by providing a dependable, highly accurate and personalized customer experience. Location-enabled phones, wireless PDAs and telematics/navigation systems will be able to identify users' locations and deliver real-time travel and weather information about situations users could encounter along their routes, as well as identify alternative travel routes that could be taken to avoid delays.
    "Tele Atlas is committed to teaming with its partners and customers to facilitate the integration of all the content necessary to deliver innovative and compelling location solutions," said George Fink, president and chief operating officer of Tele Atlas North America, Inc. "We are proud to deliver added value to wireless, navigation and telematics location-based service providers by delivering multiple types of dynamic content to their applications from a single source, thus simplifying the content acquisition and integration processes."
    Tele Atlas' aggregated location content includes real-time traffic incident, speed, sensor, weather event, scheduled local events and speed limit data. Tele Atlas location content, linked to the most powerful map database available in North America, is available as a total package containing all dynamic content or individual stand-alone components such as traffic, weather, speed, or other dynamic data.
    Demonstrations of Tele Atlas' location content aggregation may be seen at CTIA Wireless 2003 in the Tele Atlas booth #2045. More information is also available at www.teleatlas.com, or by calling 800/295-MAPS.

    About Tele Atlas

    Tele Atlas is a worldwide leading provider of digital maps. Its North American subsidiary is based in Menlo Park, CA. The company enables its customers' success through unsurpassed leadership in delivering both high-quality digital maps and real-time traffic information for business and consumer applications. Tele Atlas focuses on providing content to key market sectors including Telematics/Automotive Navigation, Location Based Services (LBS), and Geographic Information Systems (GIS). For more information on Tele Atlas products and services, please visit www.teleatlas.com.