Newgen Launches First International Service Reminder Program

SAN DIEGO, March 12 -- Newgen Results Corporation, a wholly owned subsidiary of TeleTech Holdings, Inc. , today announced the launch of Quality Care Maintenance Reminder System ("QCMRS") Canada in conjunction with Ford Motor Company of Canada, Ltd. ("Ford of Canada").

QCMRS is a Ford-endorsed and branded version of Newgen's service reminder program. Scheduled to launch in early 2003, and roll out to Ford of Canada dealerships throughout the remainder of the year, the program will be the first international launch of Newgen's service reminder solution, and will be provided in Canada's two official languages, English and French.

QCMRS will improve customer relationships for Ford of Canada dealerships by providing targeted service reminders via letters and telephone calls, encouraging customers to schedule regular maintenance visits. Piloted with nine Ford of Canada dealerships since July 2002, the program resulted in an average return on investment for participating dealerships of five to one, outpacing non-participating dealerships in overall retail labor sales, retail parts sales, and retail repair volume.

"Ford of Canada's overall strategy is based on fostering customer loyalty. Newgen's reminder program is a natural complement to our strategy as we work with our dealerships to implement tools that increase customer loyalty," said Jim Neal, Manager of Ford of Canada's Business Development and Marketing Office. "Dealerships will further build trusting relationships with their customers by maintaining contact with them on a regular basis. The pilot results are very promising, and with Newgen's dedicated Canadian presence we have an excellent partner in our quest to grow our business through customer loyalty."

"We are excited about Ford of Canada's decision to launch a program that has proven successful with over 2,200 dealerships in the United States," said William Klehm III, President and General Manager of Newgen. "Our relationship with Ford of Canada demonstrates our commitment to expand our capabilities internationally, with localized Newgen professionals who understand the special needs of the Canadian market."

ABOUT FORD MOTOR COMPANY OF CANADA LTD.

Ford Motor Company of Canada Ltd. is a privately owned company that will soon reach an important milestone in its history; celebrating 100 years in Canada on February 2004. A century ago, in February 1904, Mr. Gordon McGregor, a coach builder from Windsor, Ontario met with Henry Ford to negotiate and agree on what would be Ford Motor Company's first international venture, the creation of Ford Motor Company of Canada Ltd. Now with over 16,000 employees and the strength of over 500 dealerships in Canada, Ford of Canada generated over $23 billion dollars in 2002 revenues, making it one of Canada's largest privately owned companies. Ford of Canada also owns operations in many countries around the world, including Ford of Australia, Ford New Zealand, and Ford of Taiwan. With a heritage going back almost as far as the country itself, Ford of Canada Ltd. helped put Canada on wheels. Having invested over $9 billion in Canada since 1990, Ford of Canada plans to continue being a strong contributor to Canada's bright future.

ABOUT NEWGEN RESULTS CORPORATION

Newgen, a wholly owned subsidiary of TeleTech Holdings, Inc., is a leading provider of online solutions and B2B enterprise channel management services. Newgen combines marketing and customer retention with an in depth knowledge of service department operations to deliver highly targeted and customized solutions to automotive dealers and manufacturers. Newgen houses vehicle data for nearly 70 million consumers, sends out over 40 million letters and places 40 million telephone calls annually on behalf of over 7,000 automotive dealerships nationwide. Newgen also maintains relationships with leading automotive manufacturers and dealers groups including Audi, BMW, Ford, General Motors, Hyundai, Infiniti, Jaguar, Kia, Mitsubishi, Nissan, Land Rover, Volkswagen, and Volvo. For more information, call 800-7NEWGEN or visit www.ngresults.com .

TELETECH PROFILE

For twenty years, TeleTech has managed the customer experience for some of the world's largest enterprises. TeleTech's innovative customer care services help companies acquire, serve, grow, and retain customers throughout the entire relationship lifecycle. TeleTech offers solutions to a variety of industries including automotive, communications, financial services, government, healthcare, transportation, and travel. With a presence that spans North America, Asia-Pacific, Europe, and Latin America, TeleTech provides comprehensive customer care services to global organizations. Additional information on TeleTech can be found at www.teletech.com .

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