Multimedia Available: Diversity Equals Market Share
--In the 80s, the majority of automotive purchases were made by white men. Today, 60 percent of all new car and truck purchases are made by Hispanics, African-Americans, Asians, women and young people. And these consumer groups continue to grow. In the next decade, economists predict these groups will make up more than two-thirds of new car purchases. A report from General Motors
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