UAW-DaimlerChrysler National Training Center Taps Into Pohly & Partners to Help Deepen Employee Ties through the Use of Custom Online Content

    BOSTON--March 10, 2003--Pohly & Partners, a Boston-based customer communications company, is pleased to announce the addition of new services provided to UAW-DaimlerChrysler National Training Center (NTC) by providing custom online content to the organization's member Web site. The online content is posted on Tomorrow Extra, the online version of the organization's custom publication, Tomorrow magazine, which is also published by Pohly & Partners.
    Tomorrow Extra mirrors the communication strategy of Tomorrow magazine, featuring meaningful, relevant content for UAW-represented DaimlerChrysler workers. The content includes worker profiles, stories on UAW-DaimlerChrysler plants and new vehicles, as well as lifestyle information geared to workers when they're off the clock. These customized feature stories combined with coverage of NTC programs are designed to increase product quality, job security and worker satisfaction.
    "We are pleased that UAW-DaimlerChrysler is utilizing Pohly & Partners' expanded customer communications capabilities to enhance the relationships they have with their employees." said Diana Pohly, president of Pohly & Partners and board member of the Custom Publishing Council. "Our talented team here at Pohly & Partners, along with some of the nation's best online freelance writers, editors and designers, are working hard to create strong, emotional connections with the workers served by the National Training Center."

    About Pohly & Partners

    One of the leading customer communications firms in the country, Pohly & Partners specializes in creating and advancing dynamic programs that drive emotional relationships with a company's customers and best prospects. Pohly & Partners' service offering is comprised of consulting, custom publishing, online content and creative services. The company works with world-class brands and major associations that include Continental Airlines, DaimlerChrysler, General Motors, Verizon, Western Union, the Direct Marketing Association and the UAW. Pohly & Partners is a privately held company headquartered in Boston. For more information, please visit www.pohlypartners.com

    About UAW-DaimlerChrysler National Training Center

    The UAW-DaimlerChrysler National Training Center (NTC) oversees more than 30 joint programs that provide education, training and support services for UAW-represented workers at DaimlerChrysler Corporation. Since its founding 18 years ago, the NTC has pioneered efforts to create a world-class workforce through union-management cooperation and a commitment to lifelong learning.
    Created in 1985 contract negotiations, the National Training Center is funded under a formula pegged to hours worked in DaimlerChrysler's U.S. plants. The NTC is governed by a Joint Activities Board composed of union and management representatives. The co-chairmen are Nate Gooden, vice president and director, DaimlerChrysler Department, UAW, and John S. Franciosi, senior vice president, employee relations, DaimlerChrysler Corporation. For more information, please visit www.uaw-daimlerchryslerntc.org