CentrPort Enhances e-Business Marketing Platform; Version 3.3 Offers Customers Enhanced Multi-Channel Marketing Analytics and Streamlined Systems Integration
WESTPORT, Conn.--March 10, 2003--CentrPort Inc., a leading provider of outsourced e-business marketing solutions to Fortune 500 companies, today announced the release of CentrPort 3.3 - the latest version of its industry-leading e-business marketing platform. This latest release is focused on bolstering the platform's marketing analytics and messaging capabilities while continuing to increase its extensibility via Web Services. Enhancements to the platform's self-learning optimization analytics enable CentrPort solutions to better comprehend and adapt to changing buyer preferences and needs. In addition, by exposing core business processes as Web Services, CentrPort will enable clients to more seamlessly and effortlessly extend their current CRM strategies from offline to online marketing channels. Taken together, these enhancements enable leading marketing organizations to engage customers and prospects in more coherent, intelligent and sustainable marketing dialogues, thereby increasing customer acquisition rates, loyalty and profitability."The ability to not only collect and analyze online data, but also leverage that information to carry on online conversations with customers and prospects is of tremendous value to marketers," notes Eric Frenchman, director of customer acquisition for Harrisdirect, a leading direct investing firm. "Using CentrPort to increase the effectiveness of our online marketing initiatives, we have been able to lower our cost of customer acquisition by over 70 percent."
The CentrPort E-Business Marketing Platform was designed to help marketers acquire, retain and grow customer relationships while optimizing overall marketing expenditures by transforming their online marketing efforts from single-shot advertisements to on-going marketing dialogues. By leveraging existing online messaging systems such as ad servers and web platforms, CentrPort software can quickly transform online advertising infrastructure into a coordinated marketing engine that better listens to, and communicates with, online buyers. Armed with superior marketing insight and execution capabilities, leading organizations can protect and grow their market share by better understanding and serving their customer base.
"In direct response to customer demand, CentrPort 3.3 brings our clients one step closer to achieving the ultimate goal of one-to-one online marketing," said Bill Zierolf, President and CEO of CentrPort. "With this announcement, we're solidifying our commitment to helping customers drive greater ROI from both their existing CRM systems as well as their online marketing systems by enabling them to better acquire, retain and grow customers."
New features of CentrPort Version 3.3 include enhancements to the platform's targeting, integration and surveying capabilities. Specifically:
| -- | Enhanced targeting capabilities - CentrPort's self-learning optimization algorithms ensure that the most optimal and mutually beneficial marketing messages are delivered to the right person, across the right channel, at the right time. |
| -- | Integrated marketing channels and business systems - In an effort to more seamlessly integrate organizations' existing marketing business processes with online marketing channels, CentrPort has begun exposing its core business processes as Web Services. This creates a more open and standardized integration capability that will empower organizations to achieve more seamless and efficient campaign execution and tracking. |
| -- | New survey targeting features - CentrPort 3.3 now enables organizations to target attitudinal surveys to specific customer and prospect audiences across multiple online touchpoints. Not only does this functionality allow marketers to query specific online audiences, but it also helps marketers to augment specific customer and prospect behavioral profiles with rich attitudinal data. The combination of these two data sets provides the greater insight necessary to enable marketers to better identify and address buyers' needs. |
"As consumers continue to move more of their purchasing processes and transactions online, it is critical that today's marketing organizations maintain and grow those relationships by extending their CRM systems and practices to the Internet," said Liz Shahnam Roche, Vice President and Director, CRM Infusion at META Group. "Tomorrow's market leaders will secure a strong competitive advantage through their ability to engage their online customers and prospects in seamless marketing dialogues."
Additional enhancements to the CentrPort platform focus on data collection, analysis and distribution including:
-- Richer data dimensionality - The CentrPort profiling database
enables marketers to better mine their customer and prospect
data for deeper insight into customer and prospect behavior,
as well as campaign effectiveness and demand forecasting. This
new insight results in more optimal campaign segmentation and
execution strategies.
-- Multi-channel streaming data feeds - Improved data collection
capabilities allow organizations to gather all online
interaction data in real-time. This enhanced capability
enables marketers to more effortlessly collect and generate
buyer insights by eliminating the need for human intervention
in the data collection process.
-- Business user interface - CentrPort's new business user
interface provides non-technical business users with easy and
immediate access to the critical customer, prospect and
campaign information they need. The analytic dashboard
provides organizations with broader and easier access to buyer
and campaign data in order to increase the speed and accuracy
of e-business marketing decisions.
About CentrPort Inc.
CentrPort is the leading provider of outsourced e-business marketing solutions that enable Fortune 500 organizations to better acquire, retain and grow customers by creating and maintaining sustainable online marketing dialogues. The CentrPort suite of solutions helps organizations measure, analyze and optimize their multi-channel marketing efforts by combining a single view of online customers and prospects with a real-time messaging engine. Several of the world's largest marketing organizations, including 5 of the Fortune 10, have used CentrPort to increase customer acquisition rates, decrease customer attrition and grow customer profitability. More information on CentrPort can be found at www.centrport.com.