Pageflex Web-Top Publishing Slashes Time to Market for Ford Ad Campaigns
CAMBRIDGE, Mass.--March 10, 2003--Dealers Across Germany Use a Simple Online System to Create and Book Custom Ads with Professional Designs in Hours Rather Than Days
Pageflex , a pioneer and leader of Web-top publishing, has issued a case study on the success achieved by The Ford Motor Company of Germany using an online system for ad campaign management driven by the Pageflex Mpower composition system.
The Ford system, produced in conjunction with advertising agency Haehn Wunderman and system integrators Martin Keller and Konzept-iX, lets dealers customize ads locally within centrally established guidelines for images and branding elements.
In the study, available in PDF at http://www.pageflexinc.com/CaseStudies.asp, Pageflex reports that Ford Germany has instituted a system called DAS-Online to allow dealers across the country to prepare, produce, and book ads through a single set of simple online screens. At the same time, DAS-Online allows corporate marketing personnel to control the limits of change through Mpower templating features and to receive instant usage feedback.
With only a standard Web browser, DAS-Online users can quickly and easily insert illustrations and copy into a selected ad template that maintains standards set by professional graphic artists. Dealers need no special publishing expertise, and they realize significant savings in cost, time, and hassle. Ford reports that the old system of distribution of ad templates by CD and hardcopy proofing took nearly 10 times as long.
With a set of one-click menu options, a Ford dealer anywhere in Germany can now:
| -- | Select images from generic or finished Ford ads |
| -- | Edit and modify Ford ad templates |
| -- | Build and manage a personal archive of images and ads |
| -- | Order e-mail drafts and print-ready proofs |
| -- | Book an ad for placement with member media outlets |
"Ford Germany marketing campaigns now have the kind of speed and efficiency that guarantees a sharp competitive edge," explained Pageflex General Manager David Frenkel. "Defensive actions to counter promotional efforts of other automobile companies and offensive tactics to increase Ford's share of a tight market can now harness the rapidly evolving Internet and an industry-leading composition engine."
About Pageflex
Pageflex (www.pageflexinc.com) is the pioneer of a new direction in composition software: Web-top publishing. Moving beyond desktop publishing, the company's Web-top publishing software helps novice users create high-quality printed products using intelligent, flexible templates, without installing or learning any new software. Pageflex templates are intelligent and flexible because professional designers can set rules to define which elements can change, how much they can change, and who can change them.
The company's products maintain corporate identity and design integrity while enabling sophisticated customization of documents. Pageflex also leads the field in variable-data composition software for both enterprise and desktop.
Pageflex software is used for a wide variety of applications, including on-demand marketing materials, stationery and business cards, advertising, catalogs, and personalized digital printing. Pageflex products are distributed through original equipment manufacturers (OEMs), value-added resellers (VARs), applications service providers (ASPs), and system integrators (SIs).
The Pageflex worldwide customer base includes manufacturers, service providers, advertising agencies, commercial printers, graphic design houses and ASPs. Users of Pageflex products include Xerox, IBM, Ford, EFI, Coldwell Banker, Wunderman, Mail-Well, httprint and Spire. Pageflex was established in 1999 as a wholly-owned subsidiary of Bitstream Inc. , (www.bitstream.com).
What makes Pageflex software different from all other composition systems?
Desktop publishing requires users to install expensive software and master superior design techniques. With Web-top publishing, even beginners can turn out high-quality printed products, without installing or learning any software, by using Pageflex intelligent and flexible templates. Unlike ordinary templates, these have sophisticated built-in rules that offer users a wide range of options to change graphics and text while preventing them from making design blunders. Executives and designers can relax, knowing that a remote branch can generate local content without corrupting the corporate brand and identity.
Note to Editors: Mpower and Pageflex are trademarks of Pageflex Inc. Other technologies and brand names are trademarks or registered trademarks of their respective companies.