D'Arcy Detroit to Unveil New Name, Business Model On March 11

A multi-disciplinary agency focused exclusively on General Motors business

  WHO:  Patrick J. Sherwood, chief executive officer
        Gary Topolewski, chief creative officer
        D. Stanley Fields III, chief operating officer
        Mike Bentley, director, account planning

WHAT: The Publicis Groupe launches a new organization dedicated to building the brands of its General Motors clients

WHY: The newly named company will offer a unique marketing communications model that consolidates global Publicis-GM relationships into a multi- disciplinary organization focused exclusively on GM business -- primarily Cadillac, Pontiac and GM Service Parts Operations.

It will be an independent organization aligned strategically with Leo Burnett and other parts of the Publicis Groupe.

  WHERE:  The Detroit Science Center Planetarium
          5020 John R Street
          Detroit, MI 48202

  WHEN:  Tuesday, March 11, 2003
         8 a.m. - 8:30 a.m.: Continental Breakfast
         8:30 a.m. - 9:30 a.m.: Press Briefing

  INTERVIEW

OPPORTUNITIES: All four executives will be available for interviews following the media event on March 11, 2003.

  MEDIA CALL-IN
  LINE:           United States: (800) 553-5260   Participant Code: 676 705
                  International: (612) 332-0418

PRNewswire -- March 6