2003 Hot Rod Magazine Power Tour Presented by Chevrolet Rolls into Action, May 30 - June 6, 2003

The 9th annual "ultimate road trip" celebrates America's love affair with the automobile on an 8-day traveling extravaganza through the South

LOS ANGELES, March 5 -- The 9th annual Hot Rod Magazine Power Tour, May 30 - June 6, 2003. Presented by Chevrolet and sponsored by Flowmaster, this year's 8-day, 7-city trek of some of the world's most colorful, customized vehicles will begin in Nashville and wind its way through the South before a final stop in Fort Worth on June 6th. Known as the "ultimate road trip" and an event for the whole family, the Tour will motor approximately 1500 miles and attract nearly 200,000 participants and spectators along the way.

According to Ira Gabriel, publisher of Hot Rod Magazine, the world's largest and most influential automotive performance publication, the event embodies everything that the magazine has represented throughout its 55-year history, and more. "The Hot Rod Magazine Power Tour is truly a celebration of the automobile as people from all over the country and even internationally come out to share their passion and have some fun. There is an incredible sense of camaraderie. You see it all on the Tour from the daily driver to the truly exotic."

The 2003 Hot Rod Magazine Power Tour celebrates the character of the South, with a schedule that features some of the region's most exciting cities and destinations:

                  Friday, May 30 - Nashville, Tennessee
                  Saturday, May 31 - Memphis, Tennessee
                  Sunday, June 1 - Jackson, Mississippi
                 Monday, June 2 - New Orleans, Louisiana
                Tuesday, June 3 - Lake Charles, Louisiana
                Wednesday, June 4 - Shreveport, Louisiana
                   Thursday, June 5 - Fort Worth, Texas
                    Friday, June 6 - Fort Worth, Texas

Each city stop features a host of activities such as special lunch gatherings at local points of interest and sponsored "Cruise Nights." Evening festivities are free to participants as well as the general public and include hundreds of hot rods, manufacturer displays, product giveaways, Dyno Challenge and more.

Chevrolet is proud to return to the Hot Rod Magazine Power Tour as the presenting sponsor. More than a dozen highly customized GM vehicles -- accompanied by the GM Performance Division rig -- will join the daily caravan of hot rodders and participate with a "Cruise Night" exhibit. "The Hot Rod Power Tour provides GM an excellent opportunity to showcase a variety of cars and trucks to the heartland of America," said Jon Moss, manager of GM's Special Vehicles group. "On this year's tour we will highlight new vehicles that few people have ever seen before. This includes a few select members of the new Chevrolet SS family. This is a particularly exciting time for GM and we're glad to take our vehicles on the road to create enthusiasm with loyal GM buyers."

Pre-registration for the Hot Rod Magazine Power Tour is $50. Registration includes a vehicle, driver and one passenger, plus all Tour stops and activities. For further information and registration, call 1-877-413-6515 or visit www.hotrod.com or www.familyevents.com .

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