Tiger Telematics, Inc. Announces First Installations In Its OEM Agreement With Branson Ltd.

JACKSONVILLE, Fla., March 5 -- Tiger Telematics, Inc. (BULLETIN BOARD: TIGR) (www.tigertelematics.com) headquartered the U.S. and with offices in London, UK, said it has completed the first installations of its January 8, 2003 announced OEM Agreement with Branson Ltd. (www.bransonworldplc.com) to supply the Tiger Telematics products in Branson product lines that include motorbikes, scooters and ATV bikes.

Branson Ltd., based in the UK, has commenced the installation of the Tiger product. The TT1015 is planned to be in every model manufactured by Branson to supply an advanced telematics system for the Branson bikes.

"Employing the Tigers Telematics technology will allow Branson to upgrade valuable features on the Branson vehicles that will enable us to sell more units," said Michael Garrard-Locke, founder and Managing Director of Branson, Ltd. "Our business plan calls for sales of 15,000 motorbikes in this upcoming year with increases projected to 25,000 units in the next few years, and the Tiger product will be on all of our units."

"This is our first installation in this new OEM supplier relationships. The Tiger product will be sold as a part of the completed vehicle and the wireless carrier will operate on a pay-as-you-go basis for monthly usage by the customers. We anticipate that our product priced, currently at $156.90, will help Branson achieve their business plans," indicates Steve Carroll, Executive Director of Product Development for Tiger Telematics, Europe Ltd.

"This beginning to the new OEM relationship will complement our core business of supplying telematic units to fleet operators for little up-front cost. Customers sign a multi-year agreement to pay a monthly fee-per-vehicle to the wireless carrier, who in turn shares a major portion of that revenue with us," said Michael Carrender, Tiger's Chief Executive Officer.

About Branson

Branson Ltd. is a manufacturer of a range of motorbikes, scooters and ATV bikes that it has introduced to the world market. The Branson product has been designed for the European market using Japanese technology and built in China under strict quality controls. Sold through distributors, Branson is rapidly expanding across Europe and other regions.

About Tiger

Tiger Telematics, Inc. is a designer, developer and marketer of mobile telematic systems and services that combine global positioning and voice recognition technology to locate and track vehicles and people down to street level in countries throughout the world. The systems are designed to operate on GSM, which is the standard operating system for wireless carriers in the UK and in Continental Europe, and are currently being marketed to GSM current and potential subscribers, primarily by the company's London-based subsidiaries.

Except for historical matters contained herein, the matters discussed in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that these forward-looking statements reflect numerous assumptions and involve risks and uncertainties that may affect Tiger Telematics, Inc. and its subsidiary businesses and prospects and cause actual results to differ materially from these forward-looking statements. Among the factors that could cause actual results to differ are Tiger Telematics, Inc.'s operating history; competition; low barriers to entry; reliance on strategic relationships; rapid technological changes; inability to complete transactions on favorable terms; and those risks discussed in the Company's filings with the SEC.

For further information please contact: Mike Carrender, CEO of Tiger Telematics, Inc., +1-904-279-9240.