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Nissan Announces Pricing On All-New 2004 Maxima

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    GARDENA, Calif.--March 4, 2003--Nissan North America, Inc. today announced pricing on its stylish Maxima flagship sedan, which goes on sale March 5, 2003 at more than 1,000 Nissan dealers nationwide. The new Maxima features a Manufacturer's Suggested Retail Price (MSRP) of $26,950 for the sporty 3.5 SE equipped with either a 5-speed automatic transmission or available 6-speed manual transmission, while the luxurious 3.5 SL features an MSRP of $28,900.
    The all-new 2004 Nissan Maxima continues the formula passed down from five previous generations -- an unmatched blend of performance and luxury. The sixth generation Maxima combines powerful performance from the award-winning 3.5-liter VQ-series V6 engine with expressive sports styling. The new Maxima's bold design innovations include a new standard Skyview(TM) roof, with a glass panel running lengthwise over the front and rear seats, and a new Elite Package, which features a fixed, rear center console that creates true 4-place seating.
    "The new Maxima is more stylish, refined and evolved than ever," said Bill Kirrane, vice president and general manager, Nissan Division. "Maxima's Skyview roof, an industry first for the mid-size sedan segment, is a bold feature and we made it standard, while the optional Elite Package adds to the sports sedan heritage of Maxima, providing seating similar to a 2-door sports coupe."
    Maxima's legendary performance continues with the use of the award-winning VQ 3.5-liter DOHC V6 engine, refined for 2004 to produce 265 horsepower and 255 lb-ft torque. The VQ engine series has been recognized as one of the "Ten Best Engines" by Ward's Auto World magazine for nine consecutive years.
    For the first time, Maxima will be assembled in the United States, at Nissan's award-winning manufacturing facility in Smyrna, Tenn.
    Complete pricing and option packages are available on the following sheet.
    In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan vehicles can be found online at www.nissanusa.com or contact the corporate media line at 310/771-5631.



                      2004 Nissan Maxima Pricing


     Model                  Engine              Transmission    MSRP
--------------- ------------------------------- ------------- --------
3.5 SE          3.5-liter DOHC V6               6-speed man.  $26,950
--------------- ------------------------------- ------------- --------
3.5 SE          3.5-liter DOHC V6               5-speed auto. $26,950
--------------- ------------------------------- ------------- --------
3.5 SL          3.5-liter DOHC V6               4-speed auto. $28,900
--------------- ------------------------------- ------------- --------



   Option Package                 Contents             Models   MSRP
--------------------- -------------------------------- ------ --------
Premium Audio Package 320-watt Bose(R) audio with       SE,    $1,000
                       AM/FM/6-disc CD changer, eight   std.
                       speakers, RDS and speed          SL
                       sensitive volume control                
--------------------- -------------------------------- ------ --------
Sensory Package       Premium Audio Package contents,   SE,    $2,350
                       leather appointed seats, 4-way   std.
                       power passenger seat, heated     SL
                       front seats, heated mirrors and
                       compass                                 
--------------------- -------------------------------- ------ --------
Driver Preferred      Sensory Package contents, rear    SE     $3,550
 Package (SE)          spoiler, xenon headlights,
                       driver memory system including
                       steering wheel, outside mirrors
                       and driver's seat, power
                       tilt/telescopic steering wheel,
                       electric folding mirrors,
                       driver seat power lumbar
                       support, power entry/exit seat
                       (A/T only) and heated steering   
                       wheel
                                                               
Driver Preferred      Driver memory system including    SL      $700
 Package (SL)          steering wheel, outside mirrors
                       and driver's seat, power
                       tilt/telescopic steering wheel,
                       electric folding mirrors,
                       driver seat power lumbar
                       support, power entry/exit seat
                       (A/T only) and heated steering
                       wheel                                     
--------------------- -------------------------------- ------ --------
Journey Package (SE)  (A/T Only) Driver Preferred       SE     $5,550
                       Package (SE) contents, DVD
                       navigation system with 7-inch
                       color center display

Journey Package (SL)  Driver Preferred Package (SL)     SL     $2,700
                       contents, DVD navigation system
                       with 7-inch color center
                       display                                 
--------------------- -------------------------------- ------ --------
Elite Package (SE)    Journey Package (SE) contents,    SE     $6,400
                       2-passenger rear seating, rear
                       center console, auto up/down
                       rear windows, rear power
                       sunshade with front and rear
                       controls, heated rear seats and
                       rear 12V power point              

Elite Package (SL)    Journey Package (SL) contents,    SL     $3,550
                       2-passenger rear seating, rear
                       center console, auto up/down
                       rear windows, rear power
                       sunshade with front and rear
                       controls, heated rear seats and
                       rear 12V power point                    
--------------------- -------------------------------- ------ --------
Vehicle Dynamic       VDC with Traction Control System  SE,      $900
 Control (VDC)         (TCS) and full size spare (A/T   SL
                       only)                                     
--------------------- -------------------------------- ------ --------
Helical Limited Slip  (Requires 6-speed manual          SE       $350
 Differential          transmission)                             
--------------------- -------------------------------- ------ --------
Power glass sunroof   (Replaces standard Skyview(TM)    SE,      $900
                       Roof)                            SL         
--------------------- -------------------------------- ------ --------



Destination and Handling                                         $540
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Note: All Printed Information and Pricing Current as of March 2003. 
Updates Available Online at www.nissannews.com



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