BMW Group Sales Increase 6.5 Percent in February; Year-to-Date Sales Increase 15 Percent
WOODCLIFF LAKE, N.J., March 4 -- The BMW Group (BMW and MINI brands combined) reported year-to-date sales increases of 15 percent for 38,950 compared to the 33,879 in the first two months last year. February sales for the BMW Group were up 6.5 percent to 19,127, compared to 17,956 for the same month in 2002.
BMW Brand Reports Sales
BMW of North America, LLC reported that year-to-date sales of BMW brand vehicles were down slightly (0.9 percent) for 33,588 vehicles compared to 33,879 vehicles sold in the same period last year. February sales of 16,583 automobiles and Sports Activity Vehicles were down 7.6 percent when compared to the 17,956 units recorded a year ago.
"Sales of roadsters were especially strong last month, reflecting customers' delight with the all-new BMW Z4 and enthusiasm for the approaching spring market despite winter weather across the country," explained Ed Robinson, Executive Vice President -- Operations for BMW of North America, LLC. BMW roadster sales were up 145 percent in February.
BMW Automobile Sales
Year-to-date, BMW posted an increase of 3 percent in automobile sales to 28,372 units, versus 27,543. BMW reported February sales of 14,061 compared to the 14,765 cars sold last February, down 4.8 percent.
BMW Sports Activity Vehicle Sales
Inventories of BMW's X5 Sports Activity Vehicle are at an all-time low (15 days supply), resulting in lower than normal sales of this popular vehicle. February 2003 X5 sales were down by 21 percent, to 2,522 vehicles versus the 3,191 reported in 2002. Year-to-date, BMW recorded a decrease of 18 percent X5 sales, to 5,216 vehicles compared to 6,336 in the first two months of last year.
BMW Certified Pre-owned Vehicles Sales
Sales of BMW CPO vehicles remained strong in the first two months of 2003, as the company reported 9,802 vehicles, an increase of 23 percent above the 7,996 vehicles sold last year. February sales increased, too, to 4,750 compared to 4,398 last February, an increase of 8 percent.
MINI Brand MINI Automobiles
Demand for the MINI brand, which went on sale March 22, 2002 continued with strong sales. The MINI division reported total monthly sales of 2,544, with 1,444 MINI Coopers and 1100 MINI Cooper S models. Year-to-date, total MINI brand sales are 5,362, with sales of 2,943 MINI Coopers and 2,419 MINI Cooper S automobiles recorded.
BMW Group In America
BMW of North America has been present in the United States since 1975. Since then, the BMW Group in the United States has grown to include marketing, sales and financial service organizations for the BMW, MINI and Rolls-Royce brands; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country, including BMW Manufacturing Corp. in South Carolina. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW car, 327 BMW Sports Activity Vehicle, 148 BMW Motorcycle retailers, 70 MINI car dealers and 27 Rolls-Royce motorcar dealers. BMW US Holding Corp., the Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at http://www.bmwusa.com/ , http://www.bmwmotorcycles.com/ and http://www.miniusa.com/ .
BMW Car Sales Report for February 2003
2003 2002
February 14061 14765
Year-to-Date 28372 27543
February Year-to-Date February Year-to-Date
2003 2003 2002 2002
325i (E46) 3167 5730 3174 5612
325Ci (E46) 459 1195 704 1434
325Ci convertible (E46) 482 971 907 1604
325i sport wagon (E46) 152 356 67 128
325xi 1225 2170 989 1427
325xi sport wagon 163 385 155 299
330i 707 1504 878 1676
330Ci 430 1169 632 1115
330Ci convertible 518 991 718 1268
330xi 480 935 461 712
M3 (E46) 312 761 324 927
M3 convertible (E46) 229 546 321 623
3 Series 8324 16713 9330 16825
Z3 2.5 roadster (US) 30 64 291 502
Z3 3.0 roadster (US) 0 6 112 191
Z3 3.0 coupe (US) 0 4 15 22
Z4 2.5i roadster (US) 766 1501 0 0
Z4 3.0i roadster (US) 481 1038 0 0
M roadster (US) 0 2 71 118
M coupe (US) 0 0 33 48
Z3 and Z4 Series 1277 2615 522 881
525i 960 1863 1188 2305
525i sport wagon 114 221 106 202
530i 1441 2795 1639 3110
540i sport wagon 19 41 24 50
540i 343 662 404 779
M5 146 250 146 415
5 Series 3023 5832 3507 6861
740i 0 0 3 5
740iL 0 0 8 8
740iL Protection 0 0 0 0
745i 342 787 1347 2857
750iL 0 0 0 1
750iL Protection 0 0 0 0
745Li 1041 2340 0 0
760Li 38 38 0 0
7 Series 1421 3165 1358 2871
Z8 16 47 48 105
Z8 Series 16 47 48 105
BMW Sports Activity Vehicle (light trucks) Sales Report for February 2003
2003 2002
February 2522 3191
Year-to-Date 5216 6336
February Year-to-Date February Year-to-Date
2003 2003 2002 2002
X5 3.0i (US) 1794 3725 2609 5145
X5 4.4i (US) 618 1281 517 1033
X5 4.6is (US) 110 210 65 158
Total 2522 5216 3191 6336
MINI Sales Report for February 2003
2003
February 2544
Year-to-Date 5362
February Year-to-Date
2003 2003
MINI Cooper 1444 2943
MINI Cooper S 1100 2419
Total 2544 5362