Jumpstart Digital Marketing to Rep CarandDriver.com and RoadandTrack.com For Local Auto Media Business

SAN FRANCISCO, March 4, 2003; -- Two of the largest circulation auto magazines in the world, CarandDriver.com and RoadandTrack.com, have selected Jumpstart Digital Marketing, Inc., an interactive media sales, marketing and technology company, specializing in maximizing automotive advertising revenue for digital publishers, to be the exclusive rep firm for local auto dealer ad sales.

Hachette Filipacchi Media U.S., publisher of Car and Driver magazine (with nearly 10 million readers) and Road & Track magazine (almost 6 million readers) has contracted with Jumpstart Digital Marketing to help the magazine's Websites tap into the $7 billion that the nation's 22,000 automotive dealers spend on advertising each year.

This follows closely on the heels of Jumpstart signing to rep StoneAge.com and Car.com for auto dealer sales.

"Succeeding in the local dealer ad market takes the kind of insider knowledge and relationships within the auto retail business that only Jumpstart can provide," says Zvia Herrmann, Vice President Marketing for Hachette Filipacchi's Automotive Group. "Their local sales operation is turnkey, so we can stay focused on providing the best-of-breed magazines and automotive Websites for in-market buyers and auto enthusiasts."

"Auto dealers understand that the Internet is used by almost all new car buyers as the starting point in the buying process," says Mitch Lowe, CEO of Jumpstart. "Targeting advertising to a substantial number of active car buyers in a specific market is a far more cost efficient method of advertising for local auto dealers than newspapers, television or radio. Historically dealers have collected leads to track in-market buyers online, however, only 5% of online car shoppers fill out online lead forms. Our job is to help dealers market to that other 95% of active buyers on CarandDriver.com and RoadandTrack.com."