Hachette Filipacchi Media U.S., Publisher of World's Largest Auto Magazines, Taps Jumpstart Digital Marketing to Rep CarandDriver.com and RoadandTrack.com For Local Auto Media Business

SAN FRANCISCO, March 4 -- Two of the largest circulation auto magazines in the world, CarandDriver.com and RoadandTrack.com, have selected Jumpstart Digital Marketing, Inc., an interactive media sales, marketing and technology company, specializing in maximizing automotive advertising revenue for digital publishers, to be the exclusive rep firm for local auto dealer ad sales.

Hachette Filipacchi Media U.S., publisher of Car and Driver magazine (with nearly 10 million readers) and Road & Track magazine (almost 6 million readers) has contracted with Jumpstart Digital Marketing to help the magazine's Websites tap into the $7 billion that the nation's 22,000 automotive dealers spend on advertising each year.

This follows closely on the heels of Jumpstart signing to rep StoneAge.com and Car.com for auto dealer sales.

"Succeeding in the local dealer ad market takes the kind of insider knowledge and relationships within the auto retail business that only Jumpstart can provide," says Zvia Herrmann, Vice President Marketing for Hachette Filipacchi's Automotive Group. "Their local sales operation is turnkey, so we can stay focused on providing the best-of-breed magazines and automotive Websites for in-market buyers and auto enthusiasts."

"Auto dealers understand that the Internet is used by almost all new car buyers as the starting point in the buying process," says Mitch Lowe, CEO of Jumpstart. "Targeting advertising to a substantial number of active car buyers in a specific market is a far more cost efficient method of advertising for local auto dealers than newspapers, television or radio. Historically dealers have collected leads to track in-market buyers online, however, only 5% of online car shoppers fill out online lead forms. Our job is to help dealers market to that other 95% of active buyers on CarandDriver.com and RoadandTrack.com."

Hachette Filipacchi Media U.S., Inc. publishes Car and Driver and Road & Track magazines. Car and Driver is the world's largest automotive magazine, presenting unsurpassed technical expertise and the ability to place readers into a virtual driver's seat. The latest new cars, vans, SUV's and pick-ups are tested, evaluated and reported -- domestic and imports. Coverage ranges from the practical to the exotic, with an emphasis on those cars that are heaven-sent to provide all the rewards an outstanding vehicle can confer. Road & Track magazine is written for the automotive enthusiast and contains information about cars and driving blended with wide-ranging feature stories, entertainment and racing coverage. Road & Track's road tests and comparison tests are the most complete and technically accurate in the industry, focusing primarily on domestic and imported sports cars and sports sedans that are a cut above the ordinary in performance, handling, engineering and efficiency -- cars that are above all, fun to drive.

Based in San Francisco, Jumpstart Digital Marketing, Inc. (jumpstartdm.com) is a privately held company that maximizes automotive advertising revenue for digital publishers. Founded in 2000, the company has three revenue producing services for digital publishers: National Advertising Sales Representation; Local Advertising Sales Representation; and a technology-based New Car Shopping Program that provides revenue from lead-generation.