dSPACE CEO Speaks on the Speed of Electronics Developments at SAE

DETROIT, Feb. 28 -- Innovations in embedded controller development tools have facilitated automakers' efforts to lower costs, reduce development time and improve the quality of electronic features. But, can the pace of improvement be maintained? This question is among the topics to be discussed by the chief executive of dSPACE GmbH at this year's SAE World Congress.

dSPACE's President and CEO, Dr.-Ing. Herbert Hanselmann, will speak at the debut of the new SAE Technology Theater's Management Conference on March 3 at 10:00 a.m. He is participating in a panel discussion on the rapid pace of automotive electronic-systems development, titled "How Fast is Too Fast? The Challenge of Rapid Advancement in Automotive Electronics."

The panel forum also will feature executives from DaimlerChrysler, DENSO International America, Siemens VDO Automotive and Motorola's Communications and Electronic Systems.

Dr. Hanselmann is the founder of dSPACE, whose hardware and software toolsets have revolutionized development of embedded controller software and enabled automakers to move faster from prototyping to production. Based in Paderborn, Germany, dSPACE's North American headquarters are in Novi, MI.

The panel discussion will begin at 10:00 a.m. on Monday, March 3. SAE allows questions to be submitted to the speakers in advance by e-mail to theater@sae.org . Other members of the panel include Bernard Robertson, senior vice president - Engineering Technologies and Regulatory Affairs, DaimlerChrysler; Doug Patton, senior vice president, Customer Support Division, Engineering, DENSO International America; Kregg Wiggins, vice president of Powertrain, Siemens VDO Automotive, and Jacqui Dedo, vice president and general manager, Worldwide Market Operations Automotive, Communications and Electronic Systems, Motorola.

About dSPACE

dSPACE is a market innovator and leading producer of engineering tools for embedded controller development and testing. It provides integrated hardware and software for prototyping control algorithms, automatic generation of production code, controller testing, and engineering support services. dSPACE systems enable manufacturers of controllers and ECUs to dramatically reduce their development times and costs to noticeably increase product quality.

Founded in 1988, dSPACE has its headquarters in Paderborn, Germany and engineering project centers in Munich and Stuttgart, Germany. In addition to its Novi, Michigan subsidiary, the company also has locations in Europe, Australia, Japan, India, Israel, Korea, and Taiwan. Today, more than 9,000 dSPACE systems are in use worldwide, serving customers in the automotive, aerospace, agricultural, educational, engineering, robotics and noise & vibration industries. More information is available on the Internet at www.dspaceinc.com .

NOTE TO EDITORS: dSPACE will be at the SAE World Congress from March 3 to March 5 at booth #1601. Dr. Hanselmann and the president of dSPACE Inc., Kevin Kott, will be on hand shortly after the panel discussion and during the congress for interviews and discussion of the latest innovations in embedded controller software development.