Dodge Unleashes 500 HP Viper-Powered Dodge Ram SRT-10 Concept

EDMONTON, AB, Feb. 27, 2003; DaimlerChrysler Canada introduced its 500 HP concept truck that may well become the most powerful production light duty pickup in the world. The Dodge Ram SRT-10 Concept makes its Canadian debut at the Edmonton International Auto Show today.

If it's worth doing, it's sometimes worth overdoing. So only Dodge could create the boldest, baddest and fastest full-size pickup ever, the Viper-powered Dodge Ram SRT-10 Concept.

As the ultimate performance pickup, the 2004 Dodge Ram SRT-10 Concept brings a massive dose of Viper power to the performance pickup segment, with a class-demolishing 500 horsepower and 525 lb.-ft. of torque. Topping 240 km/h in maximum speed and reaching 100 km/h in approximately five seconds, Dodge has recalibrated all expectations for truck performance.

"The Dodge Ram SRT-10 may be the first halo truck, but trust me, this truck is no angel," said Wolfgang Bernhard, Chief Operating Officer, Chrysler Group. "The Ram SRT-10 is true to the performance ideals that created the original Dodge Viper: keep it simple, and make it fast."

"There is no replacement for displacement," added Bernhard. "The Ram SRT-10 delivers its astounding performance in a way that only Viper owners will recognize, with an endless rush of torque."

The 500 Club

The numbers don't lie: the Dodge Ram SRT-10 is the most outrageous pickup ever. With 500 horsepower, 525 lb.-ft. of torque, 505 cubic inches and a 500-watt, ear-melting sound system, Dodge dominates in every category. The Dodge Ram SRT-10 Concept could be the new performance truck icon. As with all concept vehicles this one is a hint of what might be, but the hint is strong. It is intended for production, with regulatory approval and any minor modifications that be required.

The mayhem-making ability of the Ram SRT-10 is delivered courtesy of the highest displacement engine in a factory pickup truck -- the same 8.3-liter V-10 that powers America's ultimate sports car, the all-new 2003 Dodge Viper SRT-10 Convertible. The V-10's horsepower rating easily surpasses all other production pickups -- not to mention virtually every production sports car in the world.

"If the Dodge Viper was ever re-born as a pickup truck then this would be it," said John MacDonald, Dodge Brand Manager, DaimlerChrysler Canada. "It has the heart of the Dodge Viper, but it's wrapped in a truck that we felt was appropriate to introduce here in Edmonton, Alberta -- the heart of truck country."