Newest Trend in Car Buying is Certified Cars
You've Heard the Term: ... But What are the Benefits and Risks of Buying a Certified Car? Reporter Package Runs 2:02 Plus B-roll and SOTS to Create your Own VO-SOTs
Certified car sales are up 46-percent since 2002, according to J.D. Power and Associates. A certified car is a vehicle that has been inspected in detail and reconditioned by the car manufacturer to meet specific qualifications. Typically, that inspection is backed by an extensive warranty from the manufacturer along with other perks. Still, there are many variables and drawbacks that consumers need to be aware of.
As we drive forward to the car-buying season, Auto Industry Expert Paul Eisenstein takes you through the pros and cons of certified cars. Also, hear from a consumer trying to make a car-buying decision and a dealership professional talking about the risks and rewards of certified cars. Localize the story with availability numbers for your region.
Reporter Package Runs 2:02 CG=Roslyn Mintz-Castle/Car Dealership Internet Sales Manager CG=Paul Eisenstein/TheCarConnection.com CG=Brian Davis/Car Buyer
Soundbites & B-roll follow: including car dealership, certified car stickers, research on web sites like AutoTrader.com, warranty, service shots.
Satellite Feed Satellite Re-Feed Wedesday, February 26, 2003 Wednesday, February 26, 2003 10:15 am - 10:30am ET 1:15pm - 1:30pm ET Telstar 6 Telstar 6 Transponder C-01 Transponder C-01 Horizontal 05945.0 Horizontal 05945.0 Vertical 03720.0 Vertical 03720.0 Video Provided By: AutoTrader.com
For hard copies and scripts: Maria McCarthy, iCD Media, 212-727-1742 For LOCAL NUMBERS about Certified Cars: Cynthia Vail, iCD Media, 678-662-5588 or cvail@icdmedia.com
PRNewswire -- Feb. 26