ADVISORY/Honda Announces Talent For 2003 Civic Tour; Headlining Acts for This Year's Must-See Music Tour Will Be On-Site at the Civic Tour Press ``Wrap Party'' on February 25, 2003

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WHO:   Doug Hoffman, manager of national advertising, and Charles
       Koch, manager of regional marketing for American Honda Motor 
       Co., Inc., will announce the talent for the highly-anticipated 
       Civic Tour 2003 at this year's Civic Tour Exclusive "Wrap 
       Party" on the set of the Tour's '03 video shoot.

       Two of the nation's hottest up-and-coming bands, the driving 
       force behind Civic Tour, will be present at the event for media
       interviews and photographs.

WHAT:  For the third consecutive year, Civic Tour, produced by 
       marketingfactoryinc., is bringing the music to fans across the
       country.  This year's Tour will be touting two of today's 
       hottest musical acts in 50+ must-see concerts, all kicking off 
       April 8 in Grand Forks, ND.

       Media is invited to the private band "Wrap Party," which marks 
       the end of the Civic Tour video/photo shoot with the bands, for
       a "first hand" look at the 2003 Honda Civic Si's that each band
       customized in their own tricked-out style, featuring Alpine's
       Non-Stop audio, video and navigation systems. There also will 
       be an informal Q&A session with both the bands.

       Drinks and appetizers will be served.

WHERE: Quixote Studios                         
       1011 N. Fuller Ave., Studio 1           
       West Hollywood, Calif.
       Valet parking will be provided

WHEN:  Tuesday, Feb. 25, 2003   
       Noon - 2 p.m.            

Please RSVP to marketingfactoryINK at (310) 314-8008

Additional Contacts:
Heidi Davis (Alpine Electronics)      Sindy Beekman
Faiola Davis PR                       Rubin Postaer Direct
(207) 363-8575                        (310) 917-2411
heidi@fdpr.com                        sbeekman@rpa.com