Edmunds.com Automotive Site Redesign Looking Alot Like AutobyTel

    SANTA MONICA, Calif., Feb. 24 -- Edmunds.com
( http://www.edmunds.com ), the premier online consumer resource for
automotive information, today announced the launch of its new site, carefully
designed to maximize visitor and advertiser experiences while offering
unsurpassed flexibility and modularity for efficient syndication.
    Edmunds.com's visitors now enjoy a cleaner site design with increased
integration of related materials.  For example, when a consumer selects a
particular vehicle, Edmunds.com displays in an integrated environment all the
site's editorial reviews and consumer discussions of that vehicle, together
with Edmunds.com True Market Value(R) pricing, currently available incentives
and rebates, J.D. Power ratings, standard and optional equipment, True Cost to
Own(SM) data, photos and videos of the vehicle and other information useful to
car-shoppers.
    "Since launching as the first automotive site on the Internet back in
1994, Edmunds.com has continually pushed the envelope to provide the most
useful information and services to car shoppers," stated Matthew Kumin, Vice
President of Web Site Development for Edmunds.com.  "And with our new
syndication platform, Edmunds.com content can now be rapidly delivered
wherever online automotive research is taking place."
    The site's increased integration also benefits advertisers and business
partners, as site visitors who research a particular vehicle or service are
presented with clear, contextually relevant, sponsored messages and
transaction opportunities.
    "Early analysis indicates that visitor response to many of these highly
targeted lead referral forms are at 150% of previous levels, generating a
multi-million dollar return to Edmunds.com and industry-leading conversion
rates for its advertisers," reported Seth Berkowitz, Vice President of
Business Development for Edmunds.com.  "Through syndication, this level of
performance can be extended to our media partners."
    While the site redesign enhances the experience of both site visitors and
advertisers, its new publishing infrastructure offers new opportunities for
content syndication partners.  Last week's launch of 800,000 pages of
Edmunds.com materials on The New York Times site ( http://autos.nytimes.com )
is a stellar example of how Edmunds.com distributes its content to a host of
media outlets whose aim is to provide top quality automotive information and
tools to their audiences.

    About Edmunds.com, Inc.
    Headquartered in Santa Monica, CA, Edmunds.com ( http://www.edmunds.com )
is the Internet's pioneer and leader in providing free, third party automotive
information, tools and services for consumers.  Edmunds.com empowers,
educates, and engages visitors by providing them with straightforward
information on all aspects of buying, selling, and owning a vehicle.
Edmunds.com True Market Value(R) products inform the general public of the
actual transaction prices of cars and trucks while Edmunds' Powershopper(SM)
offers car shoppers the opportunity to research and pursue online and offline
purchase options in an informative, consumer-friendly environment.  Visitors
are also provided extensive automobile reviews, current incentives and
rebates, consumer advice, safety information, auto show highlights and the
Town Hall automotive community.  Many of these resources are powered by
Edmunds Data Services, which provides a comprehensive automotive data set to
the Edmunds.com Web site and licenses its data, content and tools to third
parties.  Edmunds.com was named "best car research" site by Forbes ASAP, is
viewed by consumers as the "most useful Web site" for 2001 and 2002, according
to the J.D. Power and Associates New Autoshopper.com Study(SM), was ranked
number one in the Survey of Car-Shopping Web Sites as reported by The Wall
Street Journal, and was named as one of Yahoo! Internet Life's 50 Most
Incredibly Useful Sites and one of Money's 50 Most Useful Financial Web sites.