Ducati Announces Appointment of New Head of Global Sales

    BOLOGNA, Italy, Feb. 21 -- Ducati Motor Holding
S.p.A. , a leading manufacturer of
high performance motorcycles, announced the appointment of Mirko Bordiga, 34,
as Group Sales Director.
    Mr. Bordiga has been Head of Ducati Japan since September 1999, where he
oversaw a transformation of the Ducati business and average unit sales growth
of 38% per year.  He has a degree in Business Administration from Bocconi
University, Milan and began his career at Ducati in 1998 in the sales
department at the Company's Bologna headquarters in Italy.
    "Mirko's outstanding professionalism, dedication and understanding of the
motorcycle business make him the right person to take responsibility for the
company's global sales," said Carlo Di Biagio, CEO of Ducati Motor Holding.
"Since he joined Ducati six years ago, Mirko has been trained internally,
climbed up rapidly through the Company and shown a rare combination of talent,
youthful energy and commercial maturity.  His experience at Ducati in Bologna
and Japan ensure that he knows the Company well, and that he will be
operational and effective without delay."
    "I am delighted to be given the opportunity to help build the Ducati
business worldwide," said Mr. Bordiga.  "In these challenging times -- with a
contracting market and an escalating Euro -- it is vital to stay very focused
on strengthening our relationship with our dealer network and on continuing to
build the brand.  I look forward to starting immediately with renewed energy
and commitment."
    Mr. Nicola Greco, the previous Group Sales and Commercial Director, has
been appointed Network Development Strategy Manager of the Ducati Group,
reporting directly to the CEO.  Mr. Shinobu Sasaki, Sales & Marketing Manager
of Ducati Japan, will become Vice President of Sales & Marketing at Ducati
Japan and will continue to report to Mr. Bordiga, who will continue in his
capacity as President of Ducati Japan.

    Founded in 1926, Ducati builds racing-inspired motorcycles characterized
by unique engine features, innovative design, advanced engineering and overall
technical excellence. Ducati has won eleven of the last thirteen World
Superbike Championship titles and more individual victories than the
competition put together. The Company produces motorcycles in four market
segments which vary in their technical and design features and intended
customers: Superbike, Supersport; Monster and Sport Touring. The Company's
motorcycles are sold in more than 40 countries worldwide, with a primary focus
in the Western European and North American markets. For more information about
the Company, please visit our web site at http://www.Ducati.com.

    This press release contain statements that are forward-looking and are
subject to a number of risks and uncertainties that could cause actual results
to differ materially from those anticipated, as described in documents
previously filed by the Company with CONSOB and with the U.S. Securities and
Exchange Commission.