Jeff Gordon and Sesame Street Drive Into 2003 Cookie Monster Car is Second in Se

FOR IMMEDIATE RELEASE

Contact:            Kathy Boyd (704) 455-7424
                The Jeff Gordon Foundation
                Beatrice Chow (212) 875-6586
                Sesame Workshop

Jeff Gordon and Sesame Street Drive Into 2003 Cookie Monster Car is Second in 
Series

    (February 20, 2003 – Charlotte, NC)  Jeff Gordon and The Jeff Gordon 
Foundation are again teaming up with Sesame Street to raise money for charity.

    The Jeff Gordon Foundation, established in 1999, and Sesame Street, 
created by Sesame Workshop, the non-profit educational organization, are in 
the second year of a multi-year partnership.  The 2002 program featured the
release of the “Jeff Gordon Foundation-Sesame Street Elmo” diecast car 
designed by renowned motorsports artist Sam Bass.  This season, the special 
edition diecast features another Sesame Street favorite, Cookie Monster, and 
is again designed by Sam Bass.  Once more, this specially designed 
collector’s car will not be raced.  Action Performance Companies will produce 
the diecast replicas of the “2003 Jeff Gordon Foundation-Sesame Street Cookie 
Monster” car, which will be released for sale in June of this year.

    "I am thrilled to continue the Foundation’s association with Sesame 
Street – 
one of the most beloved children’s television programs.  This popular program 
gives us the opportunity to help children through the on-going work of The 
Jeff Gordon Foundation,” stated Jeff Gordon.

    “We are proud to work with the Jeff Gordon Foundation to raise awareness 
for various children’s issues,” said Liz Kalodner, Sesame Workshop’s Senior 
Vice President and General Manager, Global Consumer Products and 
International TV Distribution.

    The Jeff Gordon Foundation was established in December of 1999 by the 
four-time NASCAR Winston Cup champion to support children and families in 
need.  The Foundation is a non-profit 501(c)(3) organization that benefits 
The Leukemia & Lymphoma Society, The Make-A-Wish Foundation, The Marrow 
Foundation and Riley Hospital for Children.

    Sesame Workshop is a nonprofit, educational organization making a 
meaningful difference in children’s lives around the world.  Founded in 1968, 
the Workshop changed television forever with the legendary Sesame Street. 
Today, the Workshop continues to innovate on behalf of children in 120 
countries, using its proprietary research methodology to ensure its programs 
and products are engaging and enriching.  Sesame Workshop is behind 
award-winning programs like Dragon Tales and Sagwa, The Chinese Siamese Cat 
and ground breaking multi-media productions in South Africa, Egypt and 
Russia.  These are among many Workshop endeavors recognized for their deep 
understanding of children’s developmental needs and the most effective ways 
to address them. Sesame Workshop puts the proceeds it receives from sales of 
Sesame Street products right back into its educational projects for children 
worldwide.  Find the Workshop online at www.sesameworkshop.org.