Auto Insurance Rate Comparison Ticker Earns Progressive.com A Place Among Fast Company Magazine's Fast 50 Champions of Innovation

              Web Site's Real-Time 'Rate Ticker' Helps Consumers
       Understand the Importance of Shopping Around for Auto Insurance

    MAYFIELD VILLAGE, Ohio, Feb. 17 -- Driver after
driver and rate after rate -- you're glued to the screen, mesmerized by the
auto insurance rates that scroll by and how much they vary from company to
company. And then it hits you.  You're on progressive.com , but Progressive's
rates are not always the lowest!  Progressive.com's rate ticker, fashioned
after news and stock tickers, is an up-to-the-minute display of auto insurance
rates provided to consumers across the U.S. who used the company's online rate
comparison service.  The ticker, designed to highlight the spread in rates
available from different companies and therefore the importance of shopping
around for auto insurance, won Progressive a spot on Fast Company
magazine's prestigious Fast 50 Champions of Innovation, the company announced
today.
    The Fast 50 appears in the March issue of Fast Company, the nation's
leading magazine for management innovators, hitting newsstands today.  The
list includes 50 exceptional achievers selected from more than 1,400 online
entries from around the world and across the U.S.  Companies previously named
Champions of Innovation include Morningstar, Microsoft and 3M.
    Launched in early 2002, the first-of-its-kind rate ticker was the vision
of Progressive's Internet team led by Alan Bauer, group president.  "We're
thrilled to be part of the Fast 50 because Progressive and our people are all
about innovation -- each day we work to make the experience of shopping for
auto insurance better," said Bauer.  "Auto insurance can be confusing and most
people don't spend a lot of time thinking about it.  We're convinced that
openly sharing information is the key to helping consumers understand their
auto insurance options.  The ticker tells it like it is, with a snapshot look
at rates so consumers can quickly see how dramatically rates vary and that
simply shopping around could save them money."
    The rate ticker is one of the latest in a long line of innovative Internet
firsts for Progressive.  The company was the first auto insurer on the Web
(1995); the first to offer comparison rates online (1996); the first to sell
auto insurance policies on the Web (1997); the first to launch a password-
protected online customer service center, personal.progressive.com (1998) and
the first to offer wireless access to its site (2000).
    Founded in 1996 and published monthly, Boston-based Fast Company
(http://www.fastcompany.com ) covers ideas, trends and individuals devoted to
innovation and managing change in today's economy.  The magazine is owned by
Gruner + Jahr USA, one of the top-ranked magazine publishers in the U.S.,
reaching one of the largest readerships in America.  Gruner + Jahr USA also
publishes Inc, Child, Family Circle, Fitness, Parents and YM.
    The Progressive group of insurance companies, in business since 1937,
ranks fourth in the nation for auto insurance, provides drivers with
competitive rates and 24/7, in-person service and, in November 2002, was
hailed by Fast Company as a "master of operational innovation."  The companies
offer insurance by phone at 1-800-PROGRESSIVE, online at progressive.com and
through more than 30,000 independent insurance agencies.  The Progressive
Corporation, the holding company, has headquarters in Mayfield Village, Ohio.
More information can be found at progressive.com .

    Contact:  Courtney Neville
              Progressive, Public Relations
              440-395-3032