The Official Lubricants of NASCAR Kick Unveiling New Packaging in Daytona

    FAIRFAX, Va.--Feb. 14, 2003--Mobil, the official lubricants of NASCAR, is revving its marketing engine, including unveiling new NASCAR-themed packaging for Mobil-branded automotive lubricants, in celebration of the 2003 NASCAR Winston Cup Series season.
    Beginning with the Daytona 500 in Daytona Beach, Fla., on Feb. 16, ExxonMobil will leverage its new NASCAR licensing agreement through a variety of marketing initiatives designed to reinforce the company's link to automotive performance across the Mobil brand.
    "We're thrilled to launch our new association with NASCAR around the Daytona 500 by reaching out to race fans who value automotive performance," said James F. Marcogliese, executive vice president, ExxonMobil Lubricants and Specialties. "Race fans know that with Mobil-branded products they realize some of the same performance benefits as the world's top racing teams."
    The Mobil family of products, including high performance motor oils, transmission fluids, gear lubricants and greases, will carry NASCAR-themed packaging that is set to hit the shelves this spring.
    In addition, ExxonMobil is supporting its official status by tagging television, print and radio advertising, and will be creating consumer and business-to-business promotional extensions this year for the Mobil Drive Clean Plus and Mobil 1 product lines.
    At the track, ExxonMobil will conduct grass roots marketing initiatives, including having its Mobil 1 traveling motorsports exhibit available to consumers in a number of race markets. In addition, ExxonMobil is rewarding NASCAR's top competitors by participating in NASCAR's contingency awards program that recognizes the top finishers who display the Mobil 1 decal on their car in NASCAR's Winston Cup Series, Busch Series, and Craftsman Truck Series, and regional and touring divisions.
    A long-time supporter of NASCAR racing, 2003 marks ExxonMobil's 12th season as a sponsor of Penske Racing South with veteran driver Rusty Wallace and 2002 NASCAR Rookie-of-the-Year Ryan Newman. The Mobil 1 brand will be featured on the hood of Ryan Newman's No. 12 Dodge Intrepid during five NASCAR Winston Cup races: The Auto Club 500 at California Speedway, The Tropicana 400 at Chicagoland Speedway, The Pennsylvania 500 at Pocono Raceway, the New Hampshire 300 at New Hampshire International Speedway and The Georgia 500 at Atlanta Motor Speedway.
    Customers throughout the world have relied on Mobil lubricants for more than 130 years. Marketed in nearly 200 countries and territories, the Mobil brand represents performance, innovation and expertise. A full range of Mobil products, including synthetics, is available for automotive, commercial and industrial applications.
    Additional information about ExxonMobil racing programs can be found at www.mobil1.com.

    Mobil 1 is a trademark of Exxon Mobil Corporation or one of its subsidiaries.