PRIMEDIA's IntelliChoice Reveals Best Overall Value Award Winners For 2003 Model Year Vehicles

              Cars, Trucks and SUVs Honored at Chicago Auto Show

    CHICAGO, Feb. 12 -- PRIMEDIA's IntelliChoice, a PRIMEDIA
company that develops and distributes consumer automobile pricing,
specifications and ownership and leasing cost data, today announced winners of
the 17th annual "Best Overall Value of the Year" awards for 2003 model year
cars, trucks and SUVs at media preview days of the 2003 Chicago Auto Show.
    IntelliChoice's Best Overall Value of the Year awards recognize cars,
trucks and SUVs that will cost significantly less to own than would be
expected of vehicles at their purchase prices.  A listing of this year's
winners and more information on the awards can be found at
http://www.intellichoice.com.  Overall category winners include:

    -- Best Car Value under $24,000 - Honda Civic DX Sedan
    -- Best Car Value over $24,000 - Toyota Avalon XLS Sedan
    -- Best Truck Value under $26,000 - Toyota Tacoma Xtracab 2WD
    -- Best Truck Value over $26,000 - Ford F150 XL Flareside SuperCab 4WD
    -- Best Sport Utility Value under $30,000 - Toyota RAV4 2WD
    -- Best Sport Utility Value over $30,000 - Lexus RX 300 2WD

    "The cars, trucks and SUVs awarded with this distinction have proven their
value and will cost less to own than their competitors," said David Wurster,
Publisher of PRIMEDIA'S IntelliChoice. "It's not the purchase price that
matters when trying to find the best values.  It's how much the vehicle will
cost you during the time you own it.  Vehicles with similar purchase prices
can have very different ownership costs.  The Best Overall Value of the Year
awards guide consumers towards vehicles that will save them money over the
time they own the vehicle."
    According to John Cobb, Vice President, General Manager of the PRIMEDIA
Automotive and Action Sports Internet Groups, "We are seeing more consumers
depend upon IntelliChoice's cost of ownership data, vehicle ratings and Best
Overall Value of the Year awards when making their purchase decision.  It is
considered by many as "must have" information and we are happy to make it
available on over 50 Web sites throughout the PRIMEDIA Automotive Network
including, http://www.intellichoice.com, http://www.automobilemag.com and
http://www.motortrend.com."
    IntelliChoice's value calculation accounts for the price of a vehicle and
the accumulated costs of depreciation, maintenance, repairs, fuel, fees,
financing and insurance.  The value measurement analyzes data compiled on more
than 1,000 car, truck and SUV models and projects what these costs will be for
the upcoming five-year ownership cycle.  In addition to the six category
winners, PRIMEDIA's IntelliChoice also recognized the following vehicles as
class winners:

    Cars:
    -- Subcompact Class - Honda Civic Coupe
    -- Compact Class under $17,000 - Honda Civic Sedan
    -- Compact Class over $17,000 - Toyota Prius Sedan
    -- Midsize Class under $21,000 - Honda Accord Sedan
    -- Midsize Class over $21,000 - Honda Accord Sedan
    -- Large Class - Toyota Avalon
    -- Near Luxury Class - Lexus ES 300
    -- Luxury Class - Mercedes-Benz E-Class
    -- Small Wagon Class - Volkswagen Jetta
    -- Midsize/Large Wagon Class - Subaru Legacy
    -- Base Sport Class - Mercedes-Benz SLK230
    -- Sport Class - Chevrolet Corvette

    Sport Utilities
    -- Compact Sport Utility Class under $20,000 - Toyota RAV4
    -- Compact Sport Utility Class over $20,000 - Subaru Forester
    -- Intermediate Sport Utility Class under $30,000 - Toyota Highlander
    -- Intermediate Sport Utility Class over $30,000 - Lexus RX 300
    -- Full-Size Sport Utility Class under $40,000 - Toyota Sequoia
    -- Full-Size Sport Utility Class over $40,000 - Toyota Land Cruiser

    Trucks:
    -- Compact Pickup Class 2WD - Toyota Tacoma
    -- Compact Pickup Class 4WD - Toyota Tacoma
    -- Full-Size Pickup Class 1/2 Ton 2WD - Toyota Tundra
    -- Full-Size Pickup Class 1/2 Ton 4WD - Toyota Tundra
    -- Full-Size Pickup Class 3/4 Ton 2WD - Chevrolet Silverado C2500
    -- Full-Size Pickup Class 3/4 Ton 4WD - Chevrolet Silverado K2500
    -- Full-Size Pickup Class One Ton 2WD - Ford F350 Crew Cab
    -- Full-Size Pickup Class One Ton 4WD - Ford F350 Crew Cab

    Vans
    -- Mini-Van Class under $26,000 - Honda Odyssey
    -- Mini-Van Class over $26,000 - Toyota Sienna
    -- Full-Size Van Class - Ford E350 Wagon

    About PRIMEDIA's IntelliChoice
    Founded in 1986, PRIMEDIA's IntelliChoice is the first and leading company
that develops and distributes consumer automobile ownership data, ratings of
vehicles based on their consumer value, leasing cost data and Certified
Pre-Owned Program analysis.  More information can be found on the
IntelliChoice Web site, http://www.intellichoice.com.

    About PRIMEDIA
    One of the world's most innovative media companies, PRIMEDIA is leading
the industry with its concept of targeted scale through its combination of
traditional and new media properties.  The Company capitalizes on its focused
content across print, television, the Internet and live events to offer highly
effective integrated advertising and marketing solutions in some of the most
sought after advertising demographic sectors including teens, automotive,
outdoor, luxury, real estate and business-to-business segments.  With 2002
sales from continuing businesses of $1.6 billion, PRIMEDIA is the #1 special
interest magazine publisher in the U.S., producing more advertising and
editorial pages through its more than 250 titles including Automobile, Motor
Trend, New York, Seventeen, Fly Fisherman, Power & Motoryacht, Telephony,
Ward's Auto World and American Demographics, than any other media company.  It
is also the #1 producer/distributor of specialty video with 18 satellite and
digital video product lines, including Channel One Network; and the #1 news
and information group on the Internet, led by About.com.  PRIMEDIA's stock
symbol is: NYSE: PRM.  More information about the Company can be found at
http://www.primedia.com.