Farmers Insurance and LoJack Corporation Form Strategic Marketing Alliance to Fight Vehicle Theft

    LOS ANGELES--Feb. 11, 2003--Farmers Insurance Group of Companies and LoJack Corporation today announced their strategic marketing alliance to co-market the LoJack stolen vehicle recovery system. Under the terms of the agreement, the two companies will work together to promote the LoJack System to Farmers customers and gain the benefits of reduced costs and property losses incurred due to vehicle theft.
    Farmers is the first personal lines auto insurer to join a growing list of insurers who are working with LoJack in an effort to reduce costs resulting from vehicle theft. As part of the promotion, Farmers customers will be offered the LoJack Stolen Vehicle Recovery System at a special discounted price, and purchasers will be eligible for insurance premium discounts, in states where available.
    "As a benefit to our millions of customers nationwide, we're thrilled to be teaming with as trusted a brand as LoJack," said Bill Bowman, Vice President of Strategic Marketing at Farmers. "As we strive to offer our customers the very best in insurance programs, we're proud to offer our customers The LoJack Stolen Vehicle Recovery System. We see it as another way to put our brand promise, of getting our customers - and their cars - back where they belong."
    LoJack and Farmers Insurance will jointly promote the relationship through various forms of advertising and via an agent referral program. Based on the success of an initial pilot marketing program, Farmers agents will be able to provide customers with information on vehicle theft issues and the benefits of the LoJack System. They will also be able to assist customers in obtaining LoJack Systems through this program. The program will only be available in states where Farmers and LoJack services are both available.
    "We are extremely excited to team with Farmers as it marks our first major personal lines insurance alliance," said Donna Driscoll, vice president of global marketing, LoJack Corporation. "With vehicle theft on the rise, we're committed to forging strong relationships with insurance industry leaders, such as Farmers, to mitigate theft and costs incurred due to vehicle theft nationwide."

    About Farmers Insurance Group

    Farmers Insurance Group of Companies(R) is the nation's third-largest Personal Lines Property & Casualty insurance group. Headquartered in Los Angeles and doing business in 41 states, the insurers comprising the Farmers Insurance Group of Companies provide home, auto, business, life insurance and financial services to more than 10 million households through 17,000 exclusive and independent agents and district managers. For more information about Farmers, visit our Web site at www.farmers.com.

    About LoJack

    LoJack Corporation has been the recognized global leader in stolen vehicle recovery technology since 1987. In the U.S., its stolen vehicle recovery system, utilized by law enforcement agencies, has maintained more than a 90 percent successful recovery rate. The LoJack System operates coast-to-coast in 20 states and the District of Columbia, representing the areas of the country with the greatest population density, highest number of new vehicle sales and incidents of vehicle theft. In addition, LoJack is operated by law enforcement and security organizations in more than 20 countries in Europe, Africa, Asia and the Western Hemisphere.