NEW GREEN FILTER PACKAGING LENDS FASHION TO PERFORMANCE AIR FILTERS

MT. BRADDOCK, PA - Green Filter USA, manufacturer of the Green High Performance Air Filter(tm), has introduced its new product packaging design - an attractive four-color scheme that leaves competitor boxes "green with envy."    
	
"Packaging has been, and will remain, the most effective point-of-purchase tool you can employ," said Jason Early, sales and marketing director, Green Filter USA.  "Customers want to know they are making a smart investment, which is why we package our product in a box that reflects the quality, performance and craftsmanship of Green Air Filters." 
      
Green Filter's attention-grabbing packaging scheme is grounded in a black-and-gray melded, mesh-pattern backdrop - the favored fashion of air filters.  Proudly posted on each package is a large and detailed image of a Green Filter - sparing consumers the usual frustration of guessing what's behind the bland brown box.  
      
Attractively scripted on each package is the Green Filter name and website address, accompanying several lines that state the company's adherence to optimum craftsmanship and the pursuit of total customer satisfaction.

The product of a cutting-edge manufacturing process and advanced air-filtering technology, Green High Performance Air Filters deliver improved engine output and enhanced performance, providing an average 5% horsepower increase over standard paper filters.   
      
A Green Filter is also a smart investment.  Paper filters typically retail from $10 to $15, and are recommended to be changed every 3,000 miles or with every oil change. After one year of driving and replacing a paper filter, a Green Filter - which never needs replaced and requires only occasional cleaning - is generally paid for.  As well, all Green Filters carry a limited lifetime warranty.  
      
Green Filter USA expanded to North America in 2001 after a decade as Europe's largest performance air filter manufacturer.  The company offers a full range of filters for compact cars, luxury cars, sedans, minivans, trucks, SUVs, motorcycles and karts.  Road and track tested, Green Filters are used by a number of Europe's top race teams, including: Peugeot Sport World Rally Champions, Oreca Dodge Viper, Honda Europe and BMW Formula.  For product and sales information, visit www.greenfilterusa.com.  
      
You can also contact company headquarters at 724.430.2050 or write to Green Filter USA at P.O. Box 149, Mt. Braddock, Pennsylvania, 15465.