Dodge City - The Fan Fun Capital of Daytona 500 Speedweeks

- Free Admission - Pit Crew Competition - Driver Appearances - Dodge Viper SRT-10 and SRT-4 Rides

DAYTONA BEACH, Fla., Feb. 10 -- Dodge Motorsports is celebrating the start of the 2003 NASCAR Winston Cup season and Daytona Speedweeks with an exciting new Dodge City lineup of featured events and appearances for Daytona-bound fans.

"A trip to the Daytona 500 just isn't complete without a visit to Dodge City to get your adrenalin fix," said Jim Yetter, Director - Dodge Motorsports and SRT Marketing. "It's no coincidence we're right across from the Daytona International Speedway. Because next to the infield garages, you won't find a higher concentration of horsepower than at the Dodge City display."

Dodge City will be Race Central for some of the best fun in Daytona Beach.

Dodge City puts an emphasis on power and performance with the Dodge SRT brand. "Race Inspired, Street Legal" is the credo, and nowhere is that more apparent than Dodge City, where some of the industry's most potent cars and trucks will be burning rubber.

Some of racing's most popular drivers will be there as well. Bill Elliott, Sterling Marlin, Rusty Wallace and Richard Petty are just a few of the drivers who will greet fans at Dodge City.

They'll be there to introduce the world premiere of a new Dodge advertising campaign focused on the expanding SRT lineup. Fans can catch the new TV ad -- and its stars -- at 11:45 a.m., Friday, Feb. 14. Dodge's new SRT advertisement will air during the live telecast of the Feb. 16 Daytona 500.

Dodge is further spreading the enthusiasm and "Grab Life by the Horns" attitude with Dodge SRT Power Rides, featuring the 2003 Dodge Viper SRT-10 and Dodge SRT-4. What's it feel like to be launched from a start in a 500- horsepower supercar? Strap in and find out.

The Performance Vehicle Operations (PVO) team that developed the Dodge Viper SRT-10, Ram SRT-10 and SRT-4 will be hosting technical seminars on the latest developments at Dodge and leading discussions that will give enthusiasts a behind-the-scenes look at performance engineering.

Dodge City is free and open to the public from 8 a.m. to 5 p.m. daily, Wednesday, Feb. 12 through Saturday, Feb. 15, and from 7 a.m. to 12 noon, Sunday, Feb. 16.

Dodge City is located directly across International Speedway Boulevard from Daytona International Speedway, at the base of the pedestrian overpass.

SRT Power Rides Course: A special handling course located within Dodge City offers enthusiasts a chance to ride with a Skip Barber instructor in either the 500 horsepower Dodge Viper SRT-10 or the award-winning new Dodge SRT-4. Instructors will also demonstrate the Viper-engined Dodge Ram SRT-10. (Note: Power Rides may be temporarily suspended during NASCAR on-track activities.)

All three Dodge SRT vehicles will be displayed alongside the Power Rides Course with technical presentations taking place daily.

Dodge Stage: Throughout the week Dodge NASCAR Winston Cup and Craftsman Truck Series drivers will be appearing at the Dodge Stage. WHOG-FM will also be broadcasting from the stage. There will be NASCAR Trivia contests and product giveaways, as well.

Driver Appearances: Driver appearances will take place throughout the week. Visitors should check with Dodge City hosts for individual appearance times.

Celebrity Autograph Signings: Dodge commercial actors who play the parts of "Ed," "Sweet!" and "That thing got a Hemi in it?" will be making appearances and signing autographs daily.

Pit Crew Challenge: Watch as the No. 1 NASCAR Craftsman Truck Series Mopar Dodge team of Ultra Motorsports takes on the No. 8 Dodge team of Bobby Hamilton Racing in a timed pit stop competition.

Winston Cup Simulator: The next best thing to swappin' paint may be a ride in the Dodge NASCAR Simulator. Feel the high banks, bumper-to-bumper racing and sensation of speed as you're taken on a ride from the driver's perspective.

Stihl Interactive Stage: For powersports of a different flavor, head to the Stihl Interactive Stage. Watch as some of the nation's top lumberjacks compete in spring board chopping, chainsaw carving, buck sawing, pole climbing, ax throwing, log rolling and power sawing.

Dodge Raminator Monster Truck: Enter a sweepstakes on Wednesday and Thursday to win a ride in Raminator during Friday's Dodge 250 NASCAR Craftsman Truck Series race parade lap.

Other Dodge City Attractions:

Power Days Incentives -- Stop in for a $500 discount on the purchase of any Dodge car, truck, SUV or minivan (some restrictions may apply).

Source: Chrysler Group

CONTACT: David Elshoff, +1-248-512-2690, or Todd Goyer, +1-248-512-0041,
both of Chrysler Group

Web site: http://www.media.daimlerchrysler.com/

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